tag:blogger.com,1999:blog-46898171632641687902024-02-20T17:42:12.431-08:00 Jurnal "Customer Value dan Keputusan Pembelian"Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.comBlogger25125tag:blogger.com,1999:blog-4689817163264168790.post-5624832734181930412014-11-08T14:50:00.002-08:002014-11-08T14:50:49.042-08:00Sewaan / Kontrakan Rumah STRATEGIS - di TENGAH KOTA Bandung<h3 class="post-title entry-title">
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<span class="userContent">Di kontrakan TANPA PERANTARA </span></div>
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<span class="userContent">Alamat Rumah : <span style="color: blue;"><strong>Jl. Nilem V No.25 Buah batu - Bandung</strong></span></span></div>
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<span class="userContent">HUB : 0878 2298 4716 .... Pin BB : 27CBC148</span><span class="userContentSecondary"></span></div>
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<img alt="DiKONTRAKKAN - Rumah STRATEGIS (di Tengah Kota BANDUNG)
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<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[0]">Luas Rmh : 150 M2</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[1]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[2]">Kondisi : Layak huni/Permanen (4 Kamar Tidur, 1 RUtama, 1 RKeluarga, 2 Kamar Mandi, Dapur),</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[3]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[4]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[5]"></span></span></span><span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[5]"><span style="font-weight: bold;">Lokasi Strategis</span> (Dekat Jalan Utama, Dekat ke Pertokoan / Pasar, Dekat ke Terminal
& ke arah Jalan Toll, Dekat Sekolahan / Kampus / Perkantoran / Bank / Hotel
HORISON / Hotel Sepuluh, Dekat Rumah Sakit Muhammadyah) - di TENGAH KOTA Bandung </span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[6]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[7]"> </span></span></span></div>
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[7]">Fasilitas : PDAM 24 jam, PLN 2200 KWh</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[8]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[9]">Cocok Utk : </span></span></span><span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[9]"><strong>Rumah Tinggal</strong>/PerKantoran</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[10]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[11]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[12]">Bisa Berikut / Plus Perabot</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[13]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[14]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">Contact : </span></span></span><strong>Pak KEN Kanaidi</strong><br />
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">(Hp : 0812 2353 284 – 0878 22 98 4716)</span></span></span><br />
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">-----------------------------------------------------</span></span></span>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-30097297392944822322013-07-27T22:11:00.002-07:002013-07-27T22:11:55.355-07:00ANNUAL REPORT PT Pos Indonesia (Persero) Tahun 2012, Peserta Annual Report Award (ARA) <br />
<br />
ANNUAL REPORT PT Pos Indonesia (Persero) 2012 yang disusun oleh Tim IPO - PT
Pos utk Pertama kalinya ikut ajang bergengsi "Annual Report Award
(ARA)" 2013 . . . . . click di <a href="http://ipo-posindonesia.blogspot.com/" rel="nofollow" target="_blank">http://ipo-posindonesia.blogspot.com/</a>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-14200900024871941802013-07-04T03:00:00.003-07:002013-07-04T03:00:51.903-07:00PENGARUH NILAI DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PRIORITAS<div style="text-align: center;">
Oleh: <b>Herman Soegoto</b></div>
<div style="text-align: center;">
Publikasi pada : <b>Majalah Ilmiah UNIKOM</b> Vol.7, No. 2, <span class="val static">12 May 2011</span></div>
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<span class="val static"> Memiliki nasabah yang loyal adalah harapan setiap manajemen bank, hal ini karena loyalitas nasabah akan membuat bank mampu bertahan bahkan dapat meningkatkan keuntungan dari bank tersebut.<br />Berbagai usaha dilakukan oleh pihak bank untuk menarik nasabah baru dan menjaga loyalitas dari nasabah yang sudah ada. Salah satu bentuk pelayanan yang diberikan adalah melalui peningkatan nilai dan kepercayaan terhadap nasabah prioritas. Nasabah prioritas ini walaupun jumlahnya sedikit namun jumlah dana mereka yang tersimpan di bank cukup besar. Sehingga nasabah prioritas tersebut diberi pelayanan khusus untuk memberikan nilai tambah dibandingkan dengan nasabah biasa dan juga tingkat kepercayaan nasabah terhadap bank tersebut terus dijaga agar nasabah prioritas ini tidak berpindah ke bank pesaing.<br />Walau berbagai usaha sudah dilakukan pihak bank namun kenyataannya masih terjadi capability gap antara harapan nasabah dan pelayanan yang diperoleh. Artinya pada sebagian bank, nasabah merasa bahwa tidak ada bedanya antara menjadi nasabah prioritas dengan nasabah biasa dan juga kenyataannya loyalitas nasabah kaya masih diragukan karena berdasarkan penelitian yang ada, nasabah bank di Indonesia sebenarnya sangat puas dengan pelayanan bank tetapi mereka tetap mau pindah ke bank lain jika ada penawaran yang lebih baik.<br />Penelitian ini bertujuan untuk: mendapatkan hasil kajian mengenai Pengaruh Nilai dan Kepercayaan terhadap Loyalitas nasabah prioritas.<br />Unit analisis penelitian ini adalah 217 responden nasabah prioritas dari empat bank umum nasional yang beroperasi di DKI Jakarta dan Bandung, yang diambil secara proportional systematic sampling. Data dikumpulkan melalui wawancara dan pendistribusian daftar pertanyaan, kemudian diproses dengan menggunakan SPSS versi 12 untuk menguji validitas dan reliabilitas. Untuk memverifikasi di dalam menjawab hipotesis penelitian digunakan analisis structural equation model (SEM) dengan menggunakan LISREL 8.3.<br />Hasil penelitian menunjukkan adanya perbedaan pencapaian nilai, kepercayaan dan loyalitas dari nasabah prioritas pada ke empat bank yang disurvei. Hasil penelitian ini juga menunjukkan bahwa nilai dan kepercayaan berpengaruh positif dan signifikan dalam meningkatkan loyalitas nasabah prioritas.</span><br />
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<span class="val static">Hal ini menunjukkan bahwa dunia perbankan di tanah air diharapkan terus berbenah diri agar mampu memberikan pelayanan yang benar-benar dapat dirasakan nilai lebihnya oleh nasabah, sehingga nasabah berkantung tebal yang saat ini tetap menyimpan uangnya pada sejumlah bank yang ada di Indonesia akan tetap loyal. Juga diharapkan agar orang Indonesia yang tadinya memarkir uang legalnya di luar negeri akan kembali membawa masuk uangnya dan menyimpannya pada bank dalam negeri.<br />Melalui pelayanan nasabah prioritas dengan berbagai fasilitas lebih yang diberikan ini pihak bank berharap nasabah benar-benar akan terlayani dengan prima. Perbedaan pelayanan dan manfaat yang diberikan oleh bank antara . . . . . .</span><span class="val static"> . . . . <a href="mailto:kana_ati@yahoo.com"><span style="font-family: "Arial","sans-serif";">(baca selengkapnya)</span></a><br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Artikel
lengkap dikompilasi oleh/<b>hubungi </b>:</span></div>
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<a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" target="_blank"><b><span style="color: red; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Kanaidi, SE., M.Si</span></b></a><b><span style="color: red; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">(</span><a href="http://www.scribd.com/doc/148950427/Buku-Dasar-Dasar-PERIKLANAN-Kanaidi"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Penulis “Buku
Dasar-Dasar PERIKLANAN</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">”</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">, </span><a href="http://ken-servqual1.blogspot.com/" target="_blank"><span style="color: blue; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Service Quality</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
and </span><a href="http://www.slideshare.net/kanaidi/achievement-motivation-in-imaginative-thought" target="_blank"><span style="color: blue; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Motivation Trainer</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">, </span><a href="http://evaluasi.dikti.go.id/epsbed/datadosen/9904006463"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Dosen Marketing Management</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">,
<span style="mso-spacerun: yes;"> </span></span><a href="http://ken-entrepreneurship.blogspot.com/" target="_blank"><span style="color: blue; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Praktisi Bisnis</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">)</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"></span></div>
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email : <a href="mailto:kana_ati@yahoo.com"><span style="font-family: "Arial","sans-serif";">kana_ati@yahoo.com</span></a><span style="font-family: "Arial","sans-serif";"> atau </span><a href="mailto:kanaidi@yahoo.com"><span style="font-family: "Arial","sans-serif";">kanaidi@yahoo.com</span></a><span style="font-family: "Arial","sans-serif";"> atau </span><a href="mailto:kanaidi@poltekpos.ac.id"><span style="font-family: "Arial","sans-serif";">kanaidi@poltekpos.ac.id</span></a><span class="MsoHyperlink"><span style="font-family: "Arial","sans-serif";"> </span></span><a href="mailto:kanaidi@posindonesia.co.id"><span style="font-family: "Arial","sans-serif";"></span></a><span style="font-family: "Arial","sans-serif";"> </span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">HP. 08122353284<span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Arial","sans-serif";">Fax.
</span><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman";">022-</span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">4218995</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">PIN BBm : 27CBC148</span></span></div>
<span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IN; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN; mso-fareast-theme-font: minor-fareast;">Facebook : </span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IN; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;"><a href="http://www.facebook.com/kanaidi.ken"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Kanaidi Ken</span></a></span><span class="apple-style-span"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IN; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN; mso-fareast-theme-font: minor-fareast;"> & </span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: IN; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;"><a href="http://www.facebook.com/kanaidi.kenpartii"><span style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Kanaidi Ken Part II</span></a></span><a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: #0400ff;"></span></a><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">------------------------------- </span></b></div>
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E:\K A N A I D I\
<span class="val static"> </span>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-44753060826977923632013-07-04T02:17:00.001-07:002013-07-04T02:17:11.354-07:00The Contribution of Store and Customer Characteristics to Perceived Value and Customer Loyalty in a Chinese Retail Context<div align="center">
<b></b></div>
<div align="center">
Amy Wong
and Alison Dean</div>
<div align="center">
Newcastle Business School, Australia</div>
<div align="center">
(July, 2005)</div>
<div align="center">
</div>
<b>ABSTRACT</b><br />
Resulting from a developing economy, deregulation and direct foreign
investment, the past two decades have seen a spectacular growth in
market forces and consumerism in China. Because of the huge population
and market potential of China, understanding consumer preferences and
likely behaviours provide rich areas for research.<br />
This paper reports on a study that tested the relationships between store and customer characteristics with perceived
value and customer loyalty in retail stores in Tianjin, China.<br />
The sample consisted of 400 actual shoppers in three department stores (n=200) and three supermarkets (n=200).<br />
Multiple regression analysis showed that service orientation, customer
orientation, and price consciousness were the best predictors of both
perceived value and customer loyalty.<br />
A major implication of the findings is that managers can use the
relevant store characteristics to enhance the likelihood of their retail
success.<br />
<br />
<b>INTRODUCTION</b><br />The past two decades have seen enormous growth in retail activity in China,<br />facilitated by the transition to a market economy, deregulation and direct foreign<br />investment. Similarly, the standard of living of the population has increased markedly<br />(Wong and Yu, 2002), providing the opportunity for a ‘shopping lifestyle’ evident in a<br />recent study that compared consumers from Xi’an and Hong Kong (Tsang, Zhuang and<br />Zhou, 2003). In 1992, the central government opened China’s retail market to foreign<br />investors, providing the impetus for retail development and access to more than a<br />billion consumers (Wong and Yu, 2002). The retail sector is reported to be growing at<br />7% per annum, much faster than in other developing countries (Mai and Zhao, 2004).<br />This growth has involved a shift of focus for supermarkets and department stores from<br />overseas visitors to the local community and a resultant increase in the importance of . . . . . . . <a href="mailto:kana_ati@yahoo.com"><span style="font-family: "Arial","sans-serif";">(baca selengkapnya)</span></a><br />
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E:\K A N A I D I\
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-40508195157025866452013-07-02T19:32:00.000-07:002013-07-02T19:32:51.812-07:00ANALISI PENGARUH KUALITAS LAYANAN, NILAI NASABAH, DAN ATRIBUT PRODUK ISLAM TERHADAP KEPUASAN NASABAH (Studi Kasus Pada BNI Syariah Cabang Semarang)<div style="text-align: center;">
<b>Agung Purwo Atmojo - 2010</b></div>
<br />
<b>ABSTRAK</b><br />Berbagai pelaku usaha bersaing untuk dapat merebut pasar perbankan syariah dengan cara memuaskan nasabah. Begitu juga dengan BNI Syariah setelah melakukan strategi spin off dari Bank BNI, akan lebih independen dan fokus memenuhi kebutuhan nasabah sehingga tercapai kepuasan nasabah. Dalam penelitian ini penulis menggunakan kualitas layanan, nilai nasabah, dan atribut produk Islam sebagai variabel independen yang akan diteliti bagaimana pengaruhnya terhadap kepuasan nasabah. Penelitian ini dilakukan dengan memberikan kuesioner kepada 100 nasabah BNI Syariah cabang Semarang, dengan menggunakan purposive sampling. Metode kuesioner ini digunakan untuk mengetahui tanggapan responden terhadap masing-masing variabel. Hasil analisis dari penelitian ini bahwa kualitas layanan, nilai nasabah, dan atribut produk Islam berpengaruh positif dan signifikan terhadap kepuasan nasabah BNI Syariah Cabang Semarang.<br />Kata kunci: kepuasan nasabah, kualitas layanan, nilai nasabah, atribut produk Islam<br /><br />
<br />
<b>PENDAHULUAN</b><br />Memasuki era perdagangan bebas, kini telah terjadi pergeseran strategi pemasaran yang berorientasi pada pelanggan. Sebagaimana pendapat Kotler dan Armstrong (2001), pemasaran seharusnya dimengerti bukan seperti pengertian lama menciptakan penjualan – “memberitahukan dan menjual” (telling and selling) – tetapi dalam arti baru yaitu memuaskan kebutuhan konsumen. Dengan demikian strategi pemasaran yang berorientasi pada pelanggan, membuat perusahaan harus memahami dan memenuhi baik perilaku maupun kebutuhan pelanggan untuk mencapai kepuasan . . . . .<span lang="EN-US" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: EN-US;">(<a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff; text-decoration: none; text-underline: none;">baca_selengkapnya</span></a>)</span>
<span lang="EN-US" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: EN-US;"> </span>
<br />
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Artikel
lengkap dikompilasi oleh/<b>hubungi </b>:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="color: #0400ff;">Kanaidi, SE., M.Si</span></a> </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">(Penulis, Peneliti, PeBisnis,
Trainer dan Dosen Marketing Management).</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">e-mail ke : <a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff;">kana_ati@yahoo.com</span></a>
atau <a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: #0400ff;">kanaidi@poltekpos.ac.id</span></a><br />
HP. 08122353284 </span></div>
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atau di </span><span style="font-family: "Times New Roman","serif"; font-size: xx-small;"><a href="http://ken-iklani.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-iklani.blogspot.com/</span></a></span></li>
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<span lang="EN-US" style="font-size: 12.0pt; mso-ansi-language: EN-US;">“Peluang
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E:\K A N A I D I\Journal
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-79422425720527441722012-11-18T17:54:00.002-08:002012-11-18T17:54:31.861-08:00PUBLIKASI ILMIAH dan Daftar PENELITIAN RELEVAN <!--[if gte mso 9]><xml>
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<span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">Oleh :<b> </b></span><span lang="IN"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><b><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">Kanaidi,
SE., M.Si</span></b></a></span><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"></span></b></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengukuran Kesenjangan Antara
Harapan dan Persepsi Kualitas Layanan (Service Quality) Pendidikan di Politeknik
Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi, Imam Kambali & Hilman Setiadi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok, Tahun 2002).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Remunerasi dan
Motivasi Kerja Pegawai Terhadap Kinerja PT Pos Indonesia (Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: I Wayan
Kemara Giri & Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok, Tahun 2003).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Analisis Pengaruh Motivasi
Terhadap Keputusan Pembelian Konsumen Pada Jasa Logistik PT Pos Indonesia
(Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : I Made
Wirya Suputra & Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok, Tahun 2005).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Kinerja </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Kualitas
Pelayanan terhadap Loyalitas Pelanggan Jasa EMS
di Wilayah Pos Bandung Raya (Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Quality Function Develoyment</i></span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">/</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></i></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">QFD)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Mandiri</span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun 2007)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Publikasi pada : <b><i>COMPETITIVE</i></b>,
Vol.4. No.1, Maret 2008. ISSN : 0216-2539</span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span><a href="http://ken-qfd.blogspot.com/2012/11/pengaruh-kinerja-kualitas-pelayanan.html">http://ken-qfd.blogspot.com/2012/11/pengaruh-kinerja-kualitas-pelayanan.html</a>
atau </span><span lang="IN"><a href="http://www.scribd.com/doc/41377463/Pengaruh-Kualitas-Pelayanan-Terhadap-Customer-Loyalty-Jasa-EMS-PT-Pos-Indonesia"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.scribd.com/doc/41377463/Pengaruh-Kualitas-Pelayanan-Terhadap-Customer-Loyalty-Jasa-EMS-PT-Pos-Indonesia</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Keterkaitan <i style="mso-bidi-font-style: normal;">Service Quality</i> terhadap <i style="mso-bidi-font-style: normal;">Satisfaction, Reputation, Switching Cost, </i>dan
<i style="mso-bidi-font-style: normal;">Loyalty</i></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi & Suparno
Saputra (Penelitian Hibah Bersaing DIKTI/DIKNAS, </span><span lang="IN" style="font-family: "Arial","sans-serif";">Tahun 2007</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">).</span><span lang="IN" style="font-family: "Arial","sans-serif";"> Artikel Ilmiah dipublikasikan
pada <b style="mso-bidi-font-weight: normal;">Jurnal Bisnis, Manajemen &
Ekonomi</b>, Bandung, Vol. 8 No. 4 Mei 2007, hal. 1279-1289</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span> <span lang="IN"><a href="http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html"><span style="font-family: "Arial","sans-serif";">http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Kualitas Pelayanan
terhadap Loyalitas Pelanggan Jasa Pendidikan di Politeknik Pos Indonesia
(Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Quality Function
Develoyment/</i>QFD)</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Suparno Saputra & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">.
(Penelitian Kelompok</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span><span style="font-family: "Arial","sans-serif";">
<span lang="IN">Tahun 2008)</span></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span> <span lang="IN"><a href="http://ken-servqual1.blogspot.com/2010/10/pengaruh-kinerja-kualitas-pelayanan.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-servqual1.blogspot.com/2010/10/pengaruh-kinerja-kualitas-pelayanan.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh <i style="mso-bidi-font-style: normal;">Customer Value</i> terhadap Keputusan Pembelian Pelanggan Jasa EMS di Wilayah Pos Bandung Raya</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh : Senny
Handayani & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian Kelompok, Tahun 2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi
pada : <b>COMPETITIVE</b>, ISSN : 0216-2539 Vol.5 No.2, Desember 2009, 95-101</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-value.blogspot.com/2012/11/pengaruh-customer-value-terhadap.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-value.blogspot.com/2012/11/pengaruh-customer-value-terhadap.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Kualitas Pelayanan
terhadap Loyalitas Pelanggan Jasa Paketpos di Wilayah Pos Bandung Raya (Dengan
Pendekatan <i style="mso-bidi-font-style: normal;">Importance Performance
Analysis/</i>IPA),</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: I Wayan Kemara Giri, Kanaidi<span style="mso-spacerun: yes;"> </span>&
Suparno Saputra. </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun
2008.)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidi-12">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidi-12</a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh <i style="mso-bidi-font-style: normal;">CRM </i>dan <i style="mso-bidi-font-style: normal;">Corporate Image</i>
terhadap Loyalitas Nasabah Bank Jabar Cabang Suci di Bandung</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Henny Utarsih & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian Kelompok, Tahun
2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <span style="mso-spacerun: yes;"> </span></span><span lang="IN"><a href="http://ken-image.blogspot.com/2009/06/pengaruh-crm-terhadap-corporate-image.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-image.blogspot.com/2009/06/pengaruh-crm-terhadap-corporate-image.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Daya
Pikat Pesan Iklan Sebagai Upaya Menarik Minat Pelanggan</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">, Tahun 2008</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh :
Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Artikel
Ilmiah dipublikasikan pada Majalah <i style="mso-bidi-font-style: normal;">Competitive</i>,
Bandung, Vol. 4 No. 2 Desember 2008, hal. 72-87)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://www.ken-iklan.blogspot.com/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.ken-iklan.blogspot.com/</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Analisis
Daya Saing <i style="mso-bidi-font-style: normal;">Produk Pos Standar </i>dan <i style="mso-bidi-font-style: normal;">Pos Prima </i>PT. Pos Indonesia (Persero)<i style="mso-bidi-font-style: normal;"> </i>Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Segmenting, Targeting, dan Positioning</i> (STP)</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi, dkk </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok<b style="mso-bidi-font-weight: normal;">,</b> Tahun 2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-stp.blogspot.com/2009/11/analisis-daya-saing-layanan-pt-pos.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-stp.blogspot.com/2009/11/analisis-daya-saing-layanan-pt-pos.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">12.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Potensi Pasar Untuk Pengembangan Pelayanan Kantor Pos Pasar di Pasar
Tradisional Wilayah Usaha Pos V JABAR</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh: Suparno Saputra, Kanaidi, dkk</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian Kelompok, Tahun
2008)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">13.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Survei
Peluang Pengembangan Pelayanan Jasa <i style="mso-bidi-font-style: normal;">Micro
Finance</i> Di Kecamatan Jatinangor, Tanjungsari, dan Sekitarnya</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi</span><span style="font-family: "Arial","sans-serif";"> <span lang="IN">(Penelitian
Mandiri, Tahun 2009)</span></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">14.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Pengaruh <i style="mso-bidi-font-style: normal;">Customer </i></span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Value</span></i></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">
Terhadap </span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Corporate
Image</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Layanan Jasa
Paketpos PT Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">,
Tahun 2009</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
</span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Dosen
Muda</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">DIKTI/DIKNAS) </span><span lang="IN" style="font-family: "Arial","sans-serif";">Dipublikasikan
pada : <b>ProMark </b>Vol.1 No.</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN" style="font-family: "Arial","sans-serif";">2
Desember 2010, hal.83-99</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">ISSN
: 2087-3077)</span><span lang="IN"> <a href="http://ken-promark.blogspot.com/2010/11/pengaruh-customer-value-dan-corporate.html"><span style="font-family: "Arial","sans-serif";">http://ken-promark.blogspot.com/2010/11/pengaruh-customer-value-dan-corporate.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">15.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Pengaruh <i style="mso-bidi-font-style: normal;">Customer Relationship Management</i>,
Citra. dan <i style="mso-bidi-font-style: normal;">Customer Trust</i> Terhadap
Loyalitas Konsumen Tabungan Bank Jabar Cabang Tamansari Bandung</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: Imam Kambali, Kanaidi & Suparno Saputra </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok Dosen
Muda</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> DIKTI/DIKNAS</span><span lang="IN" style="font-family: "Arial","sans-serif";">,
Tahun 2009)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi
pada : <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">COMPETITIVE, </i></b><span style="mso-spacerun: yes;"> </span>Volume
6<span style="mso-spacerun: yes;"> </span>No.2, Desember 2010, hal.75-96 - ISSN
: 0216-2539</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <a href="http://ken-crm.blogspot.com/2012/11/15-penelitian-pengaruh-customer.html">http://ken-crm.blogspot.com/2012/11/15-penelitian-pengaruh-customer.html</a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">16.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Analisis <i style="mso-bidi-font-style: normal;">Service Quality</i>, <i style="mso-bidi-font-style: normal;">Satisfaction, Trust, Reputation</i>, dan
Loyalitas Konsumen Jasa Logistik PT. Pos Indonesia (Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">, </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
& Suparno Saputra</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian Hibah Bersaing DP2M Ditjen DIKTI, Tahun 2009</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">). </span><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">Publikasi pada :</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif";"> Jurnal BISNIS, MANAJEMEN & EKONOMI</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">_U</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">niversitas
Widyatama. </span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">ISSN</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">:</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;"> 1693-8305</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">.</span></strong>
<span lang="IN"><a href="http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html"><span style="font-family: "Arial","sans-serif";">http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<h3 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">17.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Penelitian </span><a href="http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; text-decoration: none; text-underline: none;">“Pengaruh Customer Value terhadap
Loyalitas Nasabah pada BMT Wahana Mandiri Jatayu Bandung”</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"> </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">Oleh : Kanaidi dan<i> </i></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Santilawati (Penelitian Mandiri). Publikasi pada : </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal;">Jurnal
</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">ProMaRK</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> Vol.<span style="mso-spacerun: yes;"> </span>1, No.1
Juni 2010. ISSN : 2087-3077. </span><a href="http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">18.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh
Kualitas </span></b><b style="mso-bidi-font-weight: normal;"><span lang="SV" style="font-family: "Arial","sans-serif"; mso-ansi-language: SV;">Jasa, Nilai Jasa,
dan Kepuasan Pelanggan Terhadap Perilaku Minat Pembelian Konsumen</span></b><b style="mso-bidi-font-weight: normal;"><span lang="SV" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: SV;"> </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Jasa </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Pos Express </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">di Wilayah Pos
Bandung Raya</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh: Rudy
Dauhan & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Dosen Muda DIKTI/DIKNAS</span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">). </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Publikasi
pada : Jurnal </span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ProMaRK </span></b><span lang="IN" style="font-family: "Arial","sans-serif";">Vol.<span style="mso-spacerun: yes;">
</span>2, No.1 Juni 2011</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">ISSN
: 2087-3077)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-value.blogspot.com/2010/11/pengaruh-kualitas-jasa-nilai-jasa-dan.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-value.blogspot.com/2010/11/pengaruh-kualitas-jasa-nilai-jasa-dan.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<h3 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">19.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><a href="http://ken-merek.blogspot.com/2010/10/analisis-kepuasan-pelanggan-pada-produk.html"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; text-decoration: none; text-underline: none;">Analisis Kepuasan Pelanggan Pada
Produk Laptop Merek TOSHIBA, LENOVO, dan SONY Di Wilayah Bandung</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">. </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Oleh : </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">Kanaidi </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">&
</span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">Dadang
Setiawan</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> (Penelitian Mandiri </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">2010</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">). Publikasi pada : </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal;">Jurnal </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">ProMaRK</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> Vol.<span style="mso-spacerun: yes;"> </span>2, No.2
Desember <span style="mso-spacerun: yes;"> </span>2011. ISSN : 2087-3077.</span> <a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaididan-86"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaididan-86</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"></span></h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">20.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="ES-AR" style="font-family: "Arial","sans-serif"; mso-ansi-language: ES-AR;">“UPAYA PENERAPAN <i style="mso-bidi-font-style: normal;">TECHNO
ECONOMY</i> PADA UMKM </span></b><b style="mso-bidi-font-weight: normal;"><span lang="FI" style="font-family: "Arial","sans-serif"; mso-ansi-language: FI;">DI
INDONESIA DENGAN MODEL PROGRAM DI KABUPATEN BANDUNG BARAT”</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
& Amrizal</span><span lang="IN" style="font-family: "Arial","sans-serif";">.
(Artikel Ilmiah dipublikasikan pada </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Procceding Seminar Nasional <i style="mso-bidi-font-style: normal;">Techno-Economy</i> Univ.<i style="mso-bidi-font-style: normal;">WIDYATAMA</i></span><span lang="IN" style="font-family: "Arial","sans-serif";">, Bandung, </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Februari </span><span lang="IN" style="font-family: "Arial","sans-serif";">20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0, hal. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">-</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">15</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidiamr-52&newtheme=green"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidiamr-52&newtheme=green</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">21.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";">Survei Peluang Angkutan Feeder Kereta Api KRL di Bogor, Depok,
Tangerang</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";"> dan Bekasi</span></b><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh : A. Yunani, Kanaidi, dkk </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok, Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
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<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">22.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="IN"><a href="http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Analisis Kepuasan Pelanggan dan Brand
Image PT. POS INDONESIA (Studi pada Kantorpos Besar Medan 20000)</span></b></a></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span><span lang="IN" style="font-family: "Arial","sans-serif";">oleh
: <span style="mso-bidi-font-weight: bold;">Kanaidi, SE., M.Si</span></span><b><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></b><span lang="IN" style="font-family: "Arial","sans-serif";">(Publikasi pada : <b>Proceeding
Seminar Nasional Akuntansi - Bisnis</b> (SNAB) 2012, 27 Maret 2012, ISSN :
2252-3936)</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
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<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">23.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ANALISIS
<i style="mso-bidi-font-style: normal;">CUSTOMER RELATIONSHIP MANAGEMENT</i>
(CRM) </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">PADA SBU POS
ADMAIL</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Oleh :</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN" style="font-family: "Arial","sans-serif";">Kanaidi & Ari Kurniawan</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Mandiri 201</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi pada</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">: </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Jurnal
<b>BANKING & MANAGEMENT</b></span><span lang="IN" style="font-family: "Arial","sans-serif";">,
Vol 1. No.1, Mei 2012 ISSN : 2252-8520)</span><span lang="IN"> <a href="http://ken-crm.blogspot.com/2011/11/analisis-customer-relationship.html"><span style="font-family: "Arial","sans-serif";">http://ken-crm.blogspot.com/2011/11/analisis-customer-relationship.html</span></a></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> atau</span><span lang="IN" style="font-family: "Arial","sans-serif";"><span style="mso-spacerun: yes;"> </span>:</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://www.ekuitas.ac.id/file/image/Jurnal/Kanaidi%20%26%20Ari%20Kurniawan.pdf"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.ekuitas.ac.id/file/image/Jurnal/Kanaidi%20%26%20Ari%20Kurniawan.pdf</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 6.0pt; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">24.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b><span lang="IN" style="font-family: "Arial","sans-serif";">PENGARUH <i>BRAND EQUITY </i>TERHADAP
LOYALITAS KONSUMEN TEH BOTOL SOSRO</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";"> <span style="mso-bidi-font-weight: bold;">DI KALANGAN MAHASISWA POLITEKNIK POS
INDONESIA</span></span></b><b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Oleh
: Kanaidi dan Desi Nurmayasari</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;"> (Penelitian Mandiri 2012).
Publikasi pada : </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Jurnal </span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ProMaRK</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Vol.<span style="mso-spacerun: yes;"> </span>2, No.2 Desember<span style="mso-spacerun: yes;"> </span>2011. ISSN : 2087-3077.</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><a href="http://ken-brand1.blogspot.com/2012/11/pengaruh-brand-equity-terhadap.html">http://ken-brand1.blogspot.com/2012/11/pengaruh-brand-equity-terhadap.html</a></span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;"></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">25.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";">Survei Kesiapan Karyawan PT. Pos Indonesia (Persero) dalam
Menghadapi Perubahan Organisasi</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">
dan Dukungan Penerapan GCG di PT Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh : Kanaidi & Suparno Saputra</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Hibah Bersaing
DIKTI/DIKNAS<span style="color: black;">, </span></span><span lang="IN" style="font-family: "Arial","sans-serif";">Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">12</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-gcg.blogspot.com/2012/11/peranan-internal-marketing-dalam.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-gcg.blogspot.com/2012/11/peranan-internal-marketing-dalam.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
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<span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Artikel
lengkap dikompilasi oleh/<b>hubungi </b>:</span></div>
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<span lang="IN"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><b><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt; text-decoration: none; text-underline: none;">Kanaidi, SE., M.Si</span></b></a></span><b><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"> </span></b><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">(Penulis</span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"> Buku</span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">,
Peneliti, PeBisnis, Trainer dan Dosen </span><span lang="IN"><a href="http://evaluasi.dikti.go.id/epsbed/datadosen/0410036301"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><span style="mso-spacerun: yes;"> </span>Marketing Management</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">).</span></div>
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<span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">e-mail
ke : </span><span lang="IN"><a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">kana_ati@yahoo.com</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"> atau </span><span lang="IN"><a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">kanaidi@poltekpos.ac.id</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><br />
HP. 08122353284 </span></div>
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-7333576269050966192012-11-03T06:05:00.000-07:002012-11-03T06:05:01.030-07:00PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JASA EXPRESS MAIL SERVICE (EMS) DI WILAYAH POS BANDUNG RAYA<br />
<div style="text-align: center;">
(Penelitian Bersaing Tahun 2008)</div>
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<div style="text-align: center;">
Oleh :<br />
<span style="font-weight: bold;">Senny Handayani, SE</span> <span style="font-family: Arial,Helvetica,sans-serif;">&</span><br />
<span style="font-weight: bold;">Kanaidi, SE., M.Si</span>*<br />
(Publikasi pada : <b>COMPETITIVE</b>, ISSN : 0216-2539 Vol.5 No.2, Desember 2009, 95-101)</div>
<br />
<span style="font-weight: bold;">ABSTRAK</span><br />
<div style="text-align: justify;">
Penelitian
ini bertujuan untuk mengetahui kinerja customer value yang terdiri dari
benefit (manfaat) dan cost (biaya) serta pengaruhnya terhadap keputusan
pembelian konsumen jasa EMS. Sampel penelitian sebanyak 116 pengguna
jasa EMS di wilayah pos Bandung Raya. Data primer diperoleh melalui
observasi, wawancara, dan penyebaran kuesioner yang validitas dan
reliabilitasnya telah diuji terlebih dahulu.</div>
<div style="text-align: justify;">
Data
yang didapat dianalisis dengan metode deskriptif untuk mengukur kinerja
customer value, dan metode path analysis (analisis jalur) untuk
mengukur pengaruh dimensi customer value yang terdiri dari benefit
(manfaat) dan cost (biaya) terhadap keputusan pembelian konsumen jasa
EMS di wilayah pos Bandung Raya.</div>
<div style="text-align: justify;">
Berdasarkan
analisis deskriptif didapati bahwa pelayanan jasa EMS dinilai
menguntungkan dipandang dari sisi pelanggan karena selisih manfaat yang
didapat jauh lebih besar bila dibandingkan dengan pengorbanan (biaya)
yang dikeluarkan oleh pelanggan.</div>
<div style="text-align: justify;">
Pengaruh
customer value terhadap keputusan pembelian konsumen jasa EMS sebesar
81,63 %. Berdasarkan analisis jalur (path analysis) dan hasil uji
hipotesis secara parsial didapati dimensi benefit (X1) dan cost (X2)
mempunyai pengaruh terhadap keputusan pembelian konsumen jasa EMS
masing-masing sebesar 32,48% dan 49,15 %.</div>
<div style="text-align: justify;">
<b>Kata kunci </b>: Customer Value, Keputusan Pembelian, Benefit (Manfaat), dan Cost (Biaya).</div>
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<div style="font-family: ";">
<span lang="IN" style="font-family: "; font-size: small;"><b>Jasa <i>Express Mail Service </i>(EMS)</b>
adalah layanan pos cepat dengan perlakuan khusus (prioritas) dalam
proses pengumpulan, pengiriman, dan antaran dengan waktu yang sangat
singkat untuk surat, dokumen, dan barang, berdasarkan kesepakatan
bilateral antar administrasi pos, yang diselenggarakan sesuai ketentuan
Akta-Akta Perhimpunan Pos Dunia.</span><span lang="IN" style="font-family: "; font-size: small;"><b> </b></span><br />
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<span style="font-size: small;"><br /></span></div>
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<span lang="IN" style="font-size: small;"><b>Nilai bagi Pelanggan (Customer Value)</b></span><span style="font-size: small; line-height: 150%;"> </span></div>
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<span lang="IN" style="font-size: small;"> </span></div>
<div face=""">
<span style="font-size: small; line-height: 150%;">
Barnes (2001) menyatakan konsep tentang nilai sangat penting
untuk mencapai sukses pemasaran. Nilai yang diterima pelanggan merupakan
batu loncatan dan pemicu untuk mencapai kepuasan pelanggan. Isu
fundamental yang harus dipahami jika ingin menarik dan mempertahankan
pelanggan adalah mengetahui bagaimana menciptakan nilai (<i>value creation</i>) dan menambahkan nilai yang diserahkan kepada pelanggan. Tanpa pemahaman tentang <i>value creation </i>akan sulit untuk meningkatkan penjualan melalui pembelian konsumen yang berulang. Lebih jauh Haksever <i>et al </i>(2000) mendefinisikan <i>value is the ability of goods or service to satisfy a need or benefit to a customer</i>.</span></div>
<div face=""">
<span style="font-size: small; line-height: 150%;"> Kotler (2006) memberikan penegasan bahwa <i>customer
perceived value is the difference between the prospective customer’s
evaluation of all benefits and all costs of an offering and perceived
alternatives. Total customer value is the perceived monetary value of
the bundle of economic, functional and psychological benefit customer
expect from a given market offering product. Total customer cost is the
bundle of cost customer expect to incur in evaluating, obtaining, using
and disposing of the given market offering</i>. </span></div>
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<span style="font-size: small;">Menurut
Wahyuningsih (2004), konsep nilai sebagai fungsi tidaklah optimal. Hal
ini didasarkan pada perspektif matematika dan perilaku dengan penjelasan
sebagai berikut. Dalam memperoleh barang dan jasa, konsumen harus
mengorbankan sesuatu dan menerima sesuatu sebagai gantinya (Peter dan
Olson, 2002). Monroe (1990) menjelaskan nilai pelanggan sebagai rasio antara <i>perceived benefit </i>(manfaat yang dirasakan) dengan <i>perceived sacrifices </i>(pengorbanan yang dirasakan). <i>Perceived benefit </i>merupakan
kombinasi dari atribut-atribut fisik, atribut jasa, dukungan teknik
yang tersedia pada produk atau jasa yang digunakan.</span></div>
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<span style="font-size: small;"> </span></div>
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<span style="font-size: small;"><b><span lang="FI" style="line-height: 150%;">Tahap-Tahap Proses Keputusan Pembelian oleh Konsumen</span></b></span></div>
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<span lang="FI" style="font-size: small;">Pada
umumnya, proses keputusan pembelian oleh konsumen memiliki lima
tahapan, yaitu tahap identifikasi masalah, pencarian informasi,
penentuan pilihan dan evaluasi pasca pembelian. Kotler </span><span lang="FI" style="font-size: small; line-height: 150%;">(2003)</span><span lang="FI" style="font-size: small;"> mengemukakan t</span><span lang="FI" style="font-size: small; line-height: 150%;">ahapan keputusan pembelian adalah:</span></div>
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<span lang="FI" style="line-height: 150%;">1) <i>Problem Recognition </i>(pengenalan
masalah) merupakan tahapan dimana pembeli mengenali masalah atau
kebutuhannya. Pembeli merasakan perbedaan antara keadaan aktualnya
dengan keadaan yang diinginkannya. Kebutuhan tersebut dapat dipicu oleh
rangsangan internal maupun ekstemal.</span></div>
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<span lang="FI" style="line-height: 150%;">2) <i>Information Search </i>(pencarian
informasi) merupakan tahapan diamana konsumen berusahan mencari
informasi lebih banyak tentang hal-hal yang telah dikenali sebagai
kebutuhannya. Konsumen memperoleh informasi dari sumber pribadi,
komersial, publik dan sumber pengalaman.</span></div>
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<span lang="FI" style="line-height: 150%;">3) <i>Altenatives Evaluation </i>(evaluasi
altematif) merupakan tahapan dimana konsumen memperoleh informasi
tentang suatu objek dan membuat penilaian akhir. Pada tahap ini konsumen
menyempitkan pilihan hingga altematif yang dipilih berdasarkan besarnya
kesesuaian antara manfaat yang diinginkan dengan yang bisa diberikan
oleh pilihan produk yang tersedia.</span></div>
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<span lang="FI" style="line-height: 150%;">4) <i>Purchase Decision </i>(keputusan
pembelian) merupakan tahapan dimana konsumen telah memiliki pilihan dan
siap melakukan transaksi pembelian atau pertukaran antara uang atau
janji untuk membayar dengan hak kepemilikan atau penggunaan suatu barang
dan jasa.</span></div>
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<span lang="FI" style="font-family: ";">5) <i>Post-purchase Behavior </i>(perilaku
pasca pembelian) merupakan tahapan dimana konsumen akan mengalami dua
kemungkinan yaitu kepuasan dan ketidak-puasan terhadap pilihan yang
diambilnya.</span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"></span><span style="font-family: "Trebuchet MS","sans-serif";">. . </span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a></div>
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-67633623505976762812012-11-03T05:51:00.001-07:002012-11-18T01:19:38.500-08:00PENGARUH KUALITAS JASA, NILAI JASA, DAN KEPUASAN PELANGGAN TERHADAP PERILAKU MINAT PEMBELIAN KONSUMEN POS EKSPRES<div align="center" class="MsoNormal" style="font-family: trebuchet ms; text-align: center;">
<span style="font-size: 85%;"><b>DI PT POS INDONESIA WILAYAH BANDUNG RAYA</b></span></div>
<div align="center" class="MsoNormal" style="font-family: trebuchet ms; text-align: center;">
<span style="font-size: small;"><b><span style="font-family: trebuchet ms;">(Survei terhadap Pelanggan Jasa Kiriman Pos Ekspres Se Bandung Raya)</span></b></span></div>
<div align="center" class="MsoNormal" style="font-family: trebuchet ms; text-align: center;">
<div style="text-align: center;">
<span style="font-size: small;"><b><span lang="IN">Oleh</span> : Rudy Dauhan &<span style="font-size: small;"><span style="font-family: trebuchet ms;"> </span></span> </b><b><span lang="IN">K a n a i d i</span></b></span></div>
<br />
<span style="font-size: small;"><b>(Penelitian Dosen Muda DIKTI/DIKNAS)</b></span></div>
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<span style="font-size: 85%;"><b> </b></span></div>
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<span style="font-size: 85%;"><b><span lang="IN">Publikasi pada : Jurnal</span></b></span><span style="font-weight: normal;"><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Bookman Old Style","serif"; font-size: 20.0pt;"><b> </b></span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Bookman Old Style","serif"; font-size: 20.0pt;">ProMaRK</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Bookman Old Style","serif"; font-size: 18.0pt;"><span style="mso-spacerun: yes;"> </span></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Vol.<span style="mso-spacerun: yes;"> </span>2, No.1 Juni 2011<span style="mso-spacerun: yes;"> </span></span></b></div>
<div style="text-align: center;">
<span style="font-size: 85%;"><b><span lang="IN">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Jurnal
Bisnis dan Pemasaran Politeknik Pos Indonesia</span><span style="font-family: "Bookman Old Style","serif"; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b></span></b></span></div>
<span style="font-size: 85%;"><b><span lang="IN"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Bookman Old Style","serif"; font-size: 18.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b></span></b></span><br />
<div class="MsoNormal" style="font-family: arial; margin-right: -14.7pt; text-align: justify;">
<span lang="IN" style="font-size: 78%;"><span style="font-weight: bold;"><span style="font-size: small;">Abstrak</span></span><span style="font-size: small;">
</span></span></div>
<span style="font-size: small;"><span lang="IN">Penelitian ini bertujuan untuk mengetahui </span>tanggapan pelanggan tentang <span lang="IN">kualitas </span>jasa, nilai jasa, kepuasan pelanggan, <span lang="IN">dan pengaruhnya terhadap </span>perilaku minat pembelian konsumen <span lang="IN">jasa </span>Pos <span lang="IN">E</span>ks<span lang="IN">press </span>di Wilayah Pos Bandung Raya<span lang="IN">. Penelitian ini dilakukan terhadap 120 pengguna jasa </span>Pos <span lang="IN">E</span>ks<span lang="IN">press di Wilayah Pos Bandung Raya sebagai sampel penelitian. Data primer didapat melalui observasi, wawancara, dan kuesioner yang validitas dan reliabilitasnya telah diuji terlebih dahulu...... </span></span><br />
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<span style="font-size: small;"><span lang="IN"><span class="longtext"><i style="mso-bidi-font-style: normal;"><span style="background: white; font-family: "Arial Narrow","sans-serif";">This study aims to find out customer responses on service
quality, service value, customer satisfaction, and impact on consumer </span></i></span><i style="mso-bidi-font-style: normal;"><span lang="SV" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: SV;">behavioral intentions</span></i><span class="longtext"><i style="mso-bidi-font-style: normal;"><span style="background: white; font-family: "Arial Narrow","sans-serif";"> in the Express Postal services Bandung Raya. The study was
conducted of 120 service users in the Pos Ekspress Bandung Raya as the study
sample. Primary data obtained through interviews and questionnaires that
validity and reliability have been tested first. </span></i></span></span></span></div>
<span style="font-size: small;"><span lang="IN">
</span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: small;"><span lang="IN"><span class="longtext"><i style="mso-bidi-font-style: normal;"><span style="background: white; font-family: "Arial Narrow","sans-serif";">Data were analyzed by descriptive analysis using the gap
analysis between the perceived performance and expected of service quality by
users of Express Post service, service value analysis, and analysis of customer
satisfaction levels, as well as verification analysis using path analysis
methods to assess influence the performance of service quality, service value,
customer satisfaction on consumer </span></i></span><i style="mso-bidi-font-style: normal;"><span lang="SV" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: SV;">behavioral intentions</span></i><span class="longtext"><i style="mso-bidi-font-style: normal;"><span style="background: white; font-family: "Arial Narrow","sans-serif";"> in Express Postal services Bandung Raya.</span></i></span></span></span></div>
<span style="font-size: small;"><span lang="IN">
</span></span><span style="font-family: "Arial","sans-serif"; font-size: small;"><a href="http://ken-value.blogspot.com/search?updated-max=2010-11-29T06:34:00-08:00&max-results=7&start=3&by-date=false">http://ken-value.blogspot.com/search?updated-max=2010-11-29T06:34:00-08:00&max-results=7&start=3&by-date=false</a></span><br />
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</span></span></span></span></span><br />
<div align="left" class="MsoTitle" style="line-height: normal; text-align: left;">
<b><span style="font-size: small;"><span lang="FI" style="font-family: "Arial Narrow","sans-serif";">PENDAHULUAN</span></span></b></div>
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<b><span style="font-size: small;"><span lang="FI" style="font-family: "Arial Narrow","sans-serif";">1.1 Latar Belakang</span></span></b></div>
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<span lang="FI" style="font-family: "Arial Narrow","sans-serif"; font-size: large;">Era globalisasi </span><span lang="SV" style="font-family: "Arial Narrow","sans-serif"; font-size: large;">menunjukkan
bahwa sektor pengangkutan dan komunikasi memberikan kontribusi yang tinggi. Dalam
era globalisasi arus lalu lintas barang terjadi peningkatan, yaitu diiringi
dengan peningkatan kebutuhan akan sarana transportasi akan tinggi, dan arus
informasi, yaitu komunikasi antar negara akan semakin meningkat dengan didukung
oleh teknologi yang semakin canggih. Demikian pula di sektor jasa-jasa, di mana
pertumbuhannya cukup signifikan, hal ini menunjukkan bahwa aktivitas
perekonomian tidak terlepas dari jasa-jasa.</span></div>
<span lang="SV" style="font-family: "Arial Narrow","sans-serif"; font-size: 12.0pt; mso-ansi-language: SV; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Dengan
melihat pertumbuhan perekonomian khususnya di sektor pengangkutan dan
komunikasi, keuangan, persewaan dan jasa perusahaan, dan jasa-jasa, maka akan
banyak....... </span><span style="font-family: "Trebuchet MS","sans-serif";">. . </span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<br />
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<br />
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Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a></div>
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<span class="Apple-style-span" style="line-height: normal;"><span style="font-weight: bold;">------------------------------- </span></span></div>
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<span class="Apple-style-span" style="font-size: medium; line-height: normal;"><span style="font-weight: bold;">Butuh Artikel/Jurnal Lainnya ?, </span>click di<span style="font-weight: bold;"> :</span></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “BALANCED
SCORECARD”....click di </span><span style="font-size: x-small;"><a href="http://ken-keuangan.blogspot.com/" target="_blank"><span style="font-family: "Arial","sans-serif";">http://ken-keuangan.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Customer
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Brand &
Merek” … click di </span><span style="font-size: x-small;"><a href="http://ken-merek.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-merek.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “MARKETING &
BUSINESS” … click di </span><span style="font-size: x-small;"><a href="http://ken-promark.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-promark.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Customer
Satisfaction” … click di </span><span style="font-size: x-small;"><a href="http://ken-kepuasan.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-kepuasan.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Personal
Selling” … click di </span><span style="font-size: x-small;"><a href="http://ken-selling.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-selling.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Corporate
Culture” … click di </span><span style="font-size: x-small;"><a href="http://ken-culture.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-culture.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Customer
Relationship Management (CRM)” … click di </span><span style="font-size: x-small;"><a href="http://ken-crm.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-crm.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Kewirausahaan
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Business Plan dan
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Artikel “Competitive
Strategy” … click di </span><span style="font-size: x-small;"><a href="http://ken-persaingan.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-persaingan.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “Customer
Behavior (Perilaku Konsumen)”… click di </span><span style="font-size: x-small;"><a href="http://ken-behavior.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-behavior.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Artikel “Dunia
PERIKLANAN” … click di </span><span style="font-size: x-small;"><a href="http://ken-iklan.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-iklan.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Artikel “QFD (Quality
Function Deployment)” … click di </span><span style="font-size: x-small;"><a href="http://ken-qfd.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-qfd.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: x-small;">Artikel “STP (Segmenting,
Targeting, & Positioning)” … click
di </span><span style="font-size: x-small;"><a href="http://ken-stp.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-stp.blogspot.com/</span></a></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: x-small; font-weight: normal;">Jurnal “EXPERIENTIAL MARKETING” … click di</span><span style="font-family: "Arial","sans-serif"; font-size: x-small; font-weight: normal;">
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “CSR” … click di </span><span style="font-size: x-small;"><a href="http://ken-csr1.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-csr1.blogspot.com/</span></a></span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “MEREK (Brand)” … click di
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<span style="color: black; font-family: "Arial","sans-serif"; font-size: x-small;">Jurnal “PERIKLANAN (Advertising)”
… click di </span><span style="font-size: x-small;"><a href="http://ken-iklan.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-iklan.blogspot.com</span></a><span style="color: black; font-family: "Arial","sans-serif";"> atau
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di </span><a href="http://ken-iklani.blogspot.com/"><span style="font-family: "Arial","sans-serif";">http://ken-iklani.blogspot.com/</span></a></span></div>
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<span style="font-family: "Arial","sans-serif"; font-size: medium;"></span></div>
<br />
<br />
<span style="color: white;">internal marketing . . . . . . peran
internal marketing . . . peranan internal marketing . . . GCG. . .
Kesiapan Karyawan .... Perubahan Organisasi ..... Dukungan Penerapan gcg
. . . perubahan . . . .</span>
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-70054601719539694092011-12-12T23:09:00.000-08:002011-12-12T23:10:49.452-08:00Aspek – Aspek Social Influences (Social Comfort, Employee Job Enthusiasm, Customer Convenience, Value For Money) Dalam Meningkatkan Niat Beli Kembali<p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style="mso-bidi-font-weight:normal"><span style="font-family:"Arial","sans-serif";mso-fareast-Times New Roman";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >(<i style="mso-bidi-font-style:normal">Customer Repurchase Intentions</i>) </span></b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><span style=" Arial","sans-serif";font-family:";font-size:12pt;" lang="EN" >oleh : </span><b style=""><span style=" Arial","sans-serif";font-family:";font-size:12pt;" lang="EN" >Adriani Dewi Hutami</span></b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center">(Dipublikasikan pada : <b>ProMark <span style="font-weight: normal;">Vol.2 No.1 Juni 2011, hal.01-10</span></b>)<br /><br /></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center; line-height: normal;" align="center"><b style=""><span style=" Arial","sans-serif";font-family:";font-size:12pt;" lang="EN" ></span></b></p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: left; line-height: normal;"> </p><p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><b style="mso-bidi-font-weight:normal"><i style="mso-bidi-font-style: normal"><span style="font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >Abstract</span></i></b></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align: justify;line-height:normal"><i style="mso-bidi-font-style:normal"><span style="font-family:"Arial","sans-serif";mso-fareast-Times New Roman";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >In facing guidance globalization era, many companies differentiate their physical products to service differentiation.</span></i><span class="hps"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language: ENfont-family:";font-size:12.0pt;" lang="EN" > These companies</span></i></span><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language: ENfont-family:";font-size:12.0pt;" lang="EN" > <span class="hps">develop</span> </span></i><i style="mso-bidi-font-style: normal"><span style="Arial","sans-serif"font-family:";font-size:12.0pt;" >reputation</span></i><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language:ENfont-family:";font-size:12.0pt;" > <span class="hps"><span lang="EN">in</span></span><span lang="EN"> <span class="hps">superior</span> <span class="hps">performance</span> <span class="hps">in</span> <span class="hps">on-time</span> <span class="hps">delivery</span>, <span class="hps">better answers</span>, <span class="hps">and</span> <span class="hps">a faster</span> <span class="hps">complaint</span> <span class="hps">resolution. The challenges</span> <span class="hps">for</span> <span class="hps">service companies</span> <span class="hps">are</span> <span class="hps">how</span> <span class="hps">to balance</span> <span class="hps">convenience</span>, <span class="hps">providing</span> <span class="hps">an</span> <span class="hps">efficient</span> <span class="hps">service</span> <span class="hps">to</span> <span class="hps">consumer needs</span> <span class="hps">and</span> <span class="hps">interact</span> <span class="hps">in a</span> <span class="hps">friendly</span> <span class="hps">way to their customers.</span></span></span></i><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif"font-family:";font-size:12.0pt;" lang="EN" > </span></i><i style="mso-bidi-font-style:normal"><span style=" font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >Social interaction between a </span></i><span class="hps"><i style="mso-bidi-font-style:normal"><span style=" Arial","sans-serif";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >customers</span></i></span><i style="mso-bidi-font-style:normal"><span style=" font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" > and an employee can be the key to corporate success in the competitive, especially in service companies. Consumer received comfort and value for money is a very important part to increase the repurchase of a consumer. </span></i><span class="hps"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language: ENfont-family:";font-size:12.0pt;" lang="EN" >Customer</span></i></span><i style="mso-bidi-font-style:normal"><span style="font-family:"Arial","sans-serif";mso-fareast-Times New Roman";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" > intention to repurchase is influenced by a factor of social Influences, where the factor of social Influences are social comfort, employee job Enthusiasm, convenience, and value for money</span></i><i style="mso-bidi-font-style:normal"><span style="font-family: "Arial","sans-serif";mso-fareast-Times New Roman"font-family:";font-size:12.0pt;" >. </span></i><span class="hps"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" >This is</span></i></span><i style="mso-bidi-font-style:normal"><span style=" Arial","sans-serif";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" > <span class="hps">the</span> <span class="hps">company's</span> <span class="hps">strategic</span> <span class="hps">goals</span> <span class="hps">to</span> <span class="hps">retain</span> <span class="hps">business</span> <span class="hps">and</span> <span class="hps">increase</span> <span class="hps">their</span> <span class="hps">profits</span> <span class="hps">in the</span> <span class="hps">long term.</span></span></i></p> <p class="MsoNormal" style="margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:67.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:-67.5pt; line-height:normal"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";font-family:";font-size:12.0pt;color:black;" >Keywords : </span></i><i style="mso-bidi-font-style:normal"><span style=" Arial","sans-serif"font-family:";font-size:12.0pt;" >social influences, social comfort, employee job enthusiasm, customer convenience, value for money, repurchase intentions</span></i><span class="hps"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language:ENfont-family:";font-size:12.0pt;" lang="EN" ></span></i></span></p> <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;text-align: justify;line-height:normal"><span class="hps"><i style="mso-bidi-font-style:normal"><span style="Arial","sans-serif";mso-ansi-language: ENfont-family:";font-size:12.0pt;" lang="EN" > </span></i></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-top:0in;margin-right:0in; margin-bottom:0in;margin-left:.25in;margin-bottom:.0001pt;mso-add-space:auto; text-align:justify;text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo1"><b style="mso-bidi-font-weight:normal"><span style="font-family: "Arial","sans-serif";mso-fareast-font-family:Arial;font-size:12.0pt;" ><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span></span></b><b style="mso-bidi-font-weight:normal"><span style="font-family: "Arial","sans-serif";mso-fareast-Times New Roman"font-family:";font-size:12.0pt;" >Pendahuluan </span></b></p> <p class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0.0001pt; text-indent: 0.5in; line-height: normal; text-align: justify;"><span style="Arial","sans-serif";mso-ansi-language: SVfont-family:";font-size:12.0pt;" lang="SV" >Era globalisasi yang kini kita hadapi menimbulkan dampak tersendiri dalam tatanan perekonomian pada seluruh lapisan masyarakat. Sebagai konsekuensinya kita harus siap menghadapi perkembangan dan tuntunan era global tersebut secara bijak dan jeli, sebab jika tidak maka kita bukan saja tidak dapat memberikan keuntungan dari perkembangan tersebut tetapi justru lebih buruk dampaknya yakni akan tergilas oleh kemajuan dan tuntunan global tersebut.</span><b style="mso-bidi-font-weight:normal"><span style="font-family: "Arial","sans-serif";mso-fareast-Times New Roman"font-family:";font-size:12.0pt;" ></span></b></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpLast" style="margin: 0in 0in 0.0001pt; text-indent: 0.5in; line-height: normal; text-align: justify;"><span style="Arial","sans-serif";mso-ansi-language: SVfont-family:";font-size:12.0pt;" lang="SV" >Langkah yang dapat dilakukan untuk mengatasi tututan era global tersebut adalah dengan meningkatkan kualitas keahlian dan ketrampilan serta pengetahuan kita, karena kualitas merupakan ciri utama yang dituntut pada era globalisasi saat ini. Dengan demikian kita dapat beradaptasi dengan perubahan yang terjadi, kita mampu bersaing dan pada akhirnya kita mampu memenangkan persaingan.</span><b style="mso-bidi-font-weight:normal"><span style="font-family: "Arial","sans-serif";mso-fareast-Times New Roman"font-family:";font-size:12.0pt;" ></span></b></p><div style="text-align: justify;"> <span style=" line-height: 115%; Arial","sans-serif";font-family:";font-size:12pt;" lang="SV" >Untuk menyingkapi tuntunan global di atas, banyak perusahaan-perusahaan melakukan diferensiasi produk-produk fisiknya menjadi diferensiasi jasa atau <i style="mso-bidi-font-style:normal">service firms.</i> Perusahaan-perusahaan mengembangkan repurtasi dalam kinerja yang lebih unggul dalam penyerahan tepat waktu, jawaban yang lebih baik, dan penyelesaian keluhan yang lebih cepat. Suatu perusahaan akan menunjukkan. . . . . . . </span> . . (<a href="mailto:kana_ati@yahoo.com">baca_selengkapnya)</a><br /><br /><div class="MsoNormal" style="text-align: left; text-indent: 27.35pt;">Artikel lengkap dikompilasi oleh/<span style="font-weight: bold;">hubungi</span> :</div><div class="MsoNormal" style="margin-right: -0.45pt; text-align: justify;"><span style="font-weight: bold;"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size:12pt;">Kanaidi, SE., M.Si</span></a></span> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />e-mail ke :<a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div><div class="MsoBodyText" style="line-height: normal; text-align: justify;"><br /></div><div class="MsoBodyText" style="line-height: normal; text-align: justify;"><span style="font-weight: bold;">Butuh Artikel lainnya?</span>, click di :</div><ul><li><p class="MsoNormal" style="margin-bottom: 0.0001pt; 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M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-67400832353367633852011-08-23T07:33:00.000-07:002011-08-23T07:34:27.981-07:00JUAL CEPAT Rumah di "Puri Margawangi" Kota BANDUNG<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> <w:dontbreakconstrainedforcedtables/> 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mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><b style="">BURUAN....
<br /></b></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">DIJUAL CEPAT (TANPA PERANTARA) sebuah Rumah Strategis <span style=""> </span>Di Kota BANDUNG:
<br />
<br />Alamat : <strong><span style="font-family: "Calibri","sans-serif";">"Puri Margawangi" Jl. Margawangi Raya No 1 RT 05/17 Kel Margawangi Margacinta - Bandung</span></strong>
<br />Luas Rmh : 114 M
<br />Kondisi : Layak huni/Permanen (3 Kamar Tidur, 1 RUtama, 1 RKeluarga, 2 Kamar Mandi, Dapur),
<br /><b>Lokasi Strategis </b>(Dekat dengan Masjid, Dekat ke Pertokoan/Pasar, / Bank-Bank / Taman)
<br />Fasilitas : Telpon, Jetpam, PLN 2.200KWh, Water Heater, Garasi Luas.
<br />Cocok Utk : <strong><span style="font-family: "Calibri","sans-serif";">Rumah Tinggal</span></strong>
<br />
<br />
<br />Contact : <b>Mela</b> (Hp : 085222949788) & <strong><span style="font-family: "Calibri","sans-serif";">KEN Kanaidi</span></strong> (Hp : 0812 2353 284)
<br />e-mail : <a href="mailto:netkas_mela@yahoo.com">netkas_mela@yahoo.com</a></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;">e-mail : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a></p> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-52796612170108580172011-07-21T06:20:00.000-07:002011-09-07T05:19:36.837-07:00PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN Terhadap KEPUTUSAN PEMBELIAN KENDARAAN YAMAHA MIO di Surakarta<div style="text-align: center;">Oleh : <span style="font-weight: bold;">ASIH PURWANTO</span> - 2008<br /></div><br /><span style="font-weight: bold;">ABSTRAKSI</span><br /><div style="text-align: justify;">Perilaku pembelian seseorang terhadap suatu produk dipengaruhi banyak faktor. Tiap individu mempunyai keinginan dan selera yang berbeda-beda. Kualitas produk merupakan faktor yang sangat berpengaruh terhadap keputusan pembelian, selain itu masih banyak lagi faktor lain yang mempengaruhi perilaku pembelian tersebut.<br />Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, promosi dan desain terhadap keputusan pembelian produk sepeda motor Yamaha Mio serta menganalisis variabel yang mempunyai pengaruh paling dominan terhadap keputusan pembelian produksepeda motor Yamaha Mio pada masyarakat di wilayah Surakarta.<br />Populasi dalam penelitian ini adalah seluruh konsumen sepeda motor Yamaha Mio di wilayah Surakarta. Sampel yang digunakan sebanyak 150 responden dengan teknik Accidental Quota Sampling. Teknik pengumpulan data dengan kuesioner, sedangkan teknik analisis data menggunakan analisis regresi linier berganda, asumsi klasik (uji normalitas, uji multikolinieritas, uji heteroskedastisitas), uji statistik (uji t, uji F dan koefisien determinasi).<br />Dari hasil analisis asumsi klasik, uji normalitas dengan kolmogorovsmirnov diperoleh signifikan lebih besar dari 0,05 yang artinya data distribusinya normal. Uji multikolinieritas diperoleh nilai VIF dan Tolerance yang mendekati satu sehingga dapat disimpulkan model regresi tidak ada masalah multikolinieritas, sedangkan uji heteroskedastisitas dengan metode Glejser menyatakan tidak ada masalah.<br />Berdasarkan hasil analisis regresi linier berganda dari uji t diperoleh temuan bahwa secara parsial kualitas produk berpengaruh signifikan terhadap keputusan pembelian produk sepeda motor Yamaha Mio, sedangkan promosi dan desain berpengaruh signifikan pada tarap 5%. Dari hasil uji F bahwa secara simultan kualitas produk, promosi dan desain berpengaruh signifikan terhadap keputusan pembelian produk sepeda motor Yamaha Mio dimana nilai F hitung > F tabel. Kualitas produk mempunyai pengaruh paling dominan terhadap keputusan pembelian produk sepeda motor Yamaha Mio Diperoleh nilai R square sebesar 0,255, yang artinya variabel dependen dapat dijelaskan oleh variabel independen sebesar 25,5% sedangkan sisanya sebesar 74,5% dijelaskan oleh variabel lain di luar model.<br /><span style="font-weight: bold;">Kata kunci :</span> keputusan pembelian, kualitas produk, promosi dan desain<br /><br /><span style="font-weight: bold;">A. LATAR BELAKANG MASALAH</span><br />Perilaku pembelian seseorang dapat dikatakan sesuatu yang unik, karena preferensi dan sikap terhadap obyek setiap orang berbeda. Selain itu konsumen berasal dari beberapa segmen, sehingga apa yang diinginkan dan dibutuhkan juga berbeda. Masih terdapat banyak faktor yang berpengaruh terhadap keputusan pembelian. Produsen perlu memahami perilaku konsumen terhadap produk atau merek yang ada di pasar, selanjutnya perlu dilakukan berbagai cara untuk membuat konsumen tertarik terhadap produk yang dihasilkan.<br />Assael (1995) dalam Sodik (2004) mengembangkan model perilaku konsumen dengan menetapkan tiga faktor yang berpengaruh terhadap perilaku konsumen. Faktor pertama yang berpengaruh pada konsumen adalah stimuli.<br />Stimuli menunjukkan penerimaan informasi oleh konsumen dan pemprosesan informasi terjadi saat konsumen mengevaluasi informasi dari periklanan, teman atau dari pengalaman sendiri. Pengaruh kedua berasal dari karakteristik pribadi konsumen meliputi . . . . . . .(<a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">baca_selengkapnya</a>)<br /><br />Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br /><strong><span><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="text-decoration: none; color: rgb(4, 0, 255);">Kanaidi, SE., M.Si</a> </span></strong>(Penulis, Peneliti, PeBisnis, Trainer dan <a href="http://evaluasi.dikti.go.id/epsbed/datadosen/0410036301">Dosen Marketing Management</a>).<br />e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="text-decoration: none; color: rgb(4, 0, 255);">kanaidi@poltekpos.ac.id</a><br /><span style="font-weight: bold;">-----------------------------------------------------<br />Butuh Jurnal/Artikel Lainnya?, </span><span>click di </span><span 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M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com1tag:blogger.com,1999:blog-4689817163264168790.post-36817405540507013972011-06-29T23:52:00.000-07:002011-07-21T06:29:32.112-07:00Info : NILAI NASABAH DAN ATRIBUT PRODUK (TERUTAMA PRODUK SYARIAH)<!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:view> <w:zoom>0</w:zoom> <w:trackmoves> <w:trackformatting> <w:punctuationkerning> <w:validateagainstschemas> <w:saveifxmlinvalid>false</w:saveifxmlinvalid> <w:ignoremixedcontent>false</w:ignoremixedcontent> <w:alwaysshowplaceholdertext>false</w:alwaysshowplaceholdertext> <w:donotpromoteqf> <w:lidthemeother>EN-US</w:lidthemeother> <w:lidthemeasian>X-NONE</w:lidthemeasian> <w:lidthemecomplexscript>X-NONE</w:lidthemecomplexscript> <w:compatibility> <w:breakwrappedtables> <w:snaptogridincell> <w:wraptextwithpunct> <w:useasianbreakrules> <w:dontgrowautofit> <w:splitpgbreakandparamark> <w:dontvertaligncellwithsp> <w:dontbreakconstrainedforcedtables> 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mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <!--[endif]--> <p class="MsoNormal" style="text-align: justify;">Hasil riset (telah dipublis pada Jurnal ternama) mendapati bahwa di era perdagangan bebas, kini telah terjadi pergeseran strategi pemasaran yang berorientasi pada pelanggan. Sebagaimana pendapat Kotler dan Armstrong (2007), pemasaran seharusnya dimengerti bukan seperti pengertian lama menciptakan penjualan – “memberitahukan dan menjual” (telling and selling) – tetapi dalam arti baru yaitu “marketing concept” memuaskan kebutuhan konsumen, melalui kualitas layanan, nilai nasabah, dan atribut produk (baik produk konvensional, maupun jasa bidang keuangan & syariah).</p> <h3 style="text-align: justify; font-weight: normal;">Anda/Teman Anda INGIN TAHU lebih jauh tentang “ PENGARUH KUALITAS LAYANAN, NILAI NASABAH, DAN ATRIBUT PRODUK (TERUTAMA PRODUK SYARIAH) DALAM MEMENUHI KEPUASAN PELANGGAN/NASABAH”?....... Ikuti terus di <a href="http://ken-value.blogspot.com/">http://ken-value.blogspot.com</a></h3></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:lsdexception></w:latentstyles></xml></m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></m:brkbinsub></m:brkbin></m:mathfont></m:mathpr></w:word11kerningpairs></w:dontvertalignintxbx></w:dontbreakconstrainedforcedtables></w:dontvertaligncellwithsp></w:splitpgbreakandparamark></w:dontgrowautofit></w:useasianbreakrules></w:wraptextwithpunct></w:snaptogridincell></w:breakwrappedtables></w:compatibility></w:donotpromoteqf></w:validateagainstschemas></w:punctuationkerning></w:trackformatting></w:trackmoves></w:worddocument></xml>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-40521384802155295012011-06-07T04:33:00.000-07:002011-06-07T04:40:40.414-07:00ANALISIS PENGARUH KUALITAS LAYANAN, NILAI NASABAH, DAN ATRIBUT PRODUK ISLAM TERHADAP KEPUASAN NASABAH (Studi Kasus Pada BNI Syariah Cabang Semarang)<div style="text-align: center;">oleh : <span style="font-weight: bold;">Agung Purwo Atmojo</span> - 2010<br /></div><br /><span style="font-weight: bold;">ABSTRAK</span><br /><div style="text-align: justify;">Berbagai pelaku usaha bersaing untuk dapat merebut pasar perbankan syariah dengan cara memuaskan nasabah. Begitu juga dengan BNI Syariah setelah melakukan strategi spin off dari Bank BNI, akan lebih independen dan fokus memenuhi kebutuhan nasabah sehingga tercapai kepuasan nasabah. Dalam penelitian ini penulis menggunakan kualitas layanan, nilai nasabah, dan atribut produk Islam sebagai variabel independen yang akan diteliti bagaimana pengaruhnya terhadap kepuasan nasabah. Penelitian ini dilakukan dengan memberikan kuesioner kepada 100 nasabah BNI Syariah cabang Semarang, dengan menggunakan purposive sampling. Metode kuesioner ini digunakan untuk mengetahui tanggapan responden terhadap masing-masing variabel. Hasil analisis dari penelitian ini bahwa kualitas layanan, nilai nasabah, dan atribut produk Islam berpengaruh positif dan signifikan terhadap kepuasan nasabah BNI Syariah Cabang Semarang.<br /><span style="font-weight: bold;">Kata kunci:</span> kepuasan nasabah, kualitas layanan, nilai nasabah, atribut produk Islam<br /><br /><span style="font-weight: bold;">PENDAHULUAN</span><br />Memasuki era perdagangan bebas, kini telah terjadi pergeseran strategi pemasaran yang berorientasi pada pelanggan. Sebagaimana pendapat Kotler dan Armstrong (2001), pemasaran seharusnya dimengerti bukan seperti pengertian lama menciptakan penjualan – “memberitahukan dan menjual” (telling and selling) – tetapi dalam arti baru yaitu memuaskan kebutuhan konsumen. Dengan demikian strategi pemasaran yang berorientasi pada pelanggan, membuat perusahaan harus memahami dan memenuhi baik perilaku maupun kebutuhan pelanggan untuk mencapai kepuasan pelanggan.<br />Kepuasan konsumen sangat diperhatikan oleh perusahaan karena . . . . . (<a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">baca_selengkapnya</a> )<br /><br /><p class="MsoNormal">Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br /><strong><span><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="text-decoration: none; color: rgb(4, 0, 255);">Kanaidi, SE., M.Si</a> </span></strong>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="text-decoration: none; color: rgb(4, 0, 255);">kanaidi@poltekpos.ac.id</a></p><p class="MsoNormal"><span class="Apple-style-span" style="line-height: normal;"><span style="font-weight: bold;">Butuh Artikel/Jurnal Lainnya ?, </span>click di<span style="font-weight: bold;"> :</span></span></p><ul style="padding: 0px 2.5em; margin: 0.5em 0px; line-height: 1.4; list-style-type: disc;"><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none;"><a href="http://lkmsnetkas.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">LKM/S Net KAS : lkmsnetkas.blogspot.com/</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-promark.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Business & Marketing</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-merek.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Merek</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-msdm.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Manajemen Sdm</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan" style="text-decoration: none; color: rgb(4, 0, 255);"><span>Daftar-Judul-Hasil-PENELITIAN-Relevan</span></a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-servqual1.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Kualitas Jasa (Servqual)<span style="color:blue;"><br /></span></a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-loyalty.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Loyalitas Pelanggan (Loyalty)</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-image1.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Corporate Image</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-image.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Artikel-artikel Image</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-crm.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal/Artikel “CRM”</a></li></ul></div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-13541573068058798932011-06-06T04:47:00.001-07:002011-06-06T04:47:45.925-07:00ANALISIS PENGARUH CUSTOMER RELATIONSHIP MARKETING TERHADAP NILAI NASABAH DAN KEUNGGULAN PRODUK DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH<div class="post-header"> </div> <div style="text-align: center;"><span style="font-weight: bold;">(Studi Kasus: Pada PT Bank BRI Kantor Cabang Pekalongan)</span><br /></div><div style="text-align: center;">oleh : <span style="font-weight: bold;">DIDIK ISNADI</span> - 2005<br /></div><br /><span style="font-weight: bold;">ABSTRAK</span><br /><div style="text-align: justify;">Penelitian ini ditujukan untuk menguji pengaruh customer relationship marketing, nilai nasabah dan keunggulan produk terhadap kepuasan nasabah dan dampaknya kepada peningkatan loyalitas nasabah. Penggunaan variable-variabel tersebut dengan alasan hasil penelitian terdahulu, yaitu: Tax, Brown dan Chandrasekaran (1998), Mital, Ross dan Baldasare (1998), Too, Souchon dan Thirkell (2000) dan Leo YM Sin et al (2002) yang menemukan pengaruh langsung customer relationship marketing, nilai nasabah dan keunggulan produk terhadap kepuasan nasabah dan pengaruhnya terhadap loyalitas nasabah. Penggunaan variabel-variabel tersebut dapat memecahkan permasalahan yang terjadi pada PT. Bank BRI kantor cabang Pekalongan, yaitu tingginya tingkat kritik yang diterima PT. Bank BRI kantor cabang Pekalongan yang berdampak pada loyalitas nasabah yang rendah.<br />Sampel penelitian ini adalah nasabah PT. Bank BRI kantor cabang Pekalongan, sejumlah 100 orang. Structural Equation Modeling (SEM) yang dijalankan dengan perangkat lunak AMOS, digunakan untuk menganalisis data, Hasil analisis menunjukkan bahwa customer relationship marketing berpengaruh positif dan signifikan terhadap nilai nasabah dan keunggulan produk, nilai nasabah dan keunggulan produk berpengaruh positif dan signifikan terhadap kepuasan nasabah, kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah.<br />Temuan empiris tersebut mengindikasikan bahwa untuk meningkatkan loyalitas nasabah, yang merupakan penyebab terjadinya tingginya tingkat kritik yang diterima PT. Bank BRI kantor cabang Pekalongan perlu memperhatikan faktor-faktor seperti customer relationship marketing, nilai nasabah, keunggulan produk dan kepuasan nasabah, karena faktor-faktor tersebut terbukti mempengaruhi tinggi rendahnya loyalitas nasabah. Implikasi teoritis dan saran-saran bagi penelitian mendatang juga diuraikan pada bagian akhir dalam penelitian ini<br /><br /><span style="font-weight: bold;">PENDAHULUAN</span><br /><span style="font-weight: bold;">1.1. Latar Belakang Penelitian</span><br />Perusahaan-perusahaan perbankan mulai terdorong untuk lebih memperkuat basis strateginya dengan konsep-konsep seperti customer focused atau market oriented culture untuk tetap dapat mengakses pasarnya secara menguntungkan dan menjamin pertumbuhan berkelanjutan (Ferdinand, 2000). Meningkatkan kepentingan tentang kepuasan nasabah, perubahan teknologi yang cepat dan tantangan persaingan global menuntut efektifitas strategi . . . . . . . . (<a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">baca_selengkapnya</a> )<br /><br /></div><p style="text-align: justify;" class="MsoNormal">Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br /><strong><span><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="text-decoration: none; color: rgb(4, 0, 255);">Kanaidi, SE., M.Si</a> </span></strong>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="text-decoration: none; color: rgb(4, 0, 255);">kanaidi@poltekpos.ac.id</a></p><p style="text-align: justify;" class="MsoNormal"><span class="Apple-style-span" style="line-height: normal;"><span style="font-weight: bold;">Butuh Artikel/Jurnal Lainnya ?, </span>click di<span style="font-weight: bold;"> :</span></span></p><ul style="padding: 0px 2.5em; margin: 0.5em 0px; line-height: 1.4; list-style-type: disc;"><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; text-align: justify;"><a href="http://lkmsnetkas.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">LKM/S Net KAS : lkmsnetkas.blogspot.com/</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-promark.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Business & Marketing</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-merek.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Merek</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-msdm.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Manajemen Sdm</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan" style="text-decoration: none; color: rgb(4, 0, 255);"><span>Daftar-Judul-Hasil-PENELITIAN-Relevan</span></a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-servqual1.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Kualitas Jasa (Servqual)<span style="color: blue;"><br /></span></a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-value.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Value</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-loyalty.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Loyalitas Pelanggan (Loyalty)</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498); text-align: justify;"><a href="http://ken-image1.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Jurnal Corporate Image</a></li><li style="padding: 0px; margin: 0px 0px 0.25em; text-indent: 0px; border-style: none; border-top: 1px none rgba(128, 128, 128, 0.498);"><a href="http://ken-image.blogspot.com/" style="text-decoration: none; color: rgb(4, 0, 255);">Artikel-artikel Image</a></li></ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-86348415717301950012011-05-25T03:04:00.000-07:002011-05-25T03:08:19.052-07:00FAKTORFAKTOR YANG MEMPENGARUHI NIAT BERTRANSAKSI MELALUI INTERNET: PENGEMBANGAN TECHNOLOGY ACCEPTANCE MODEL (TAM)<div style="text-align: center;">oleh : <span style="font-weight: bold;">Dewi Kusuma Wardani, Sri Hermuningsi</span><br />(Publikasi pada : <b>Proceeding Seminar Nasional Techno-Economy</b>, UTAMA, ISSN: 2086-5414, 25 Feb 2010, hal 1-12)<br /></div><br />ABSTRACT<br /><div style="text-align: justify;">Indonesia is currently struggling to prepare themselves to compete with the Assistant nations, especially China, in order to meet the imposition of Asia Free Trade Area (AFTA). These challenges must be considered seriously because the competition does not consider boundary causes everyone to be able to produce high quality goods with a minimal cost so that the price of these goods to be competitive.<br />As one solution, currently being developed technopreneuship. Technopreneurship refers to the utilization of information technology for the development of entrepreneurship. The use of information technology is meant here is the use of the Internet to market their products as in online trading (eCommerce), the use of special software to cut production costs, or utilization of web 2.0 technologies as a means of advertising for entrepreneurs. From the research results obtained the conclusion that, so customers have the intention to transact via the Internet, some things that need to be considered by them are perceived ease to use, perceived usefulness, perceived quality, perceived risk, and satisfaction customer.<br /><span style="font-weight: bold;">Keywords:</span> Technopreneurship, Technology Aceptance Model (TAM), intention behavior<br /><br /><span style="font-weight: bold;">1. LATAR BELAKANG</span><br />Indonesia saat ini tengah bergulat untuk mempersiapkan diri bersaing dengan negara-negara Asis, terutama China, dalam rangka menyongsong diberlakukannya Asia Free Trade Area (AFTA). Tantangan ini tentu harus diperhatikan serius karena dalam persaingan yang tidak memperhatikan batas wilayah menyebabkan semua orang harus mampu memproduksi barang yang berkualitas tinggi dengan biaya yang minimal sehingga harga barang tersebut menjadi bersaing. Sebagai salah satu solusi, saat ini sedang dikembangkan technopreneuship. Technopreneurship mengacu pada pemanfaatan teknologi informasi untuk pengembangan wirausaha. Jenis wirausaha dalam pengertian technopreneurship disini tidak dibatasi pada wirausaha teknologi informasi, namun segala jenis usaha, seperti usaha meubel, restaurant, super market ataupun kerajinan tangan, batik dan perak. Penggunaan teknologi informasi yang dimaksudkan disini adalah pemakaian Internet untuk memasarkan produk mereka seperti dalam perdagangan online (eCommerce), pemanfaatan Perangkat Lunak . . . . . .(<a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">baca_selengkapnya</a> )<br /></div><br /><p class="MsoNormal">Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br /><strong><span><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="text-decoration: none; color: rgb(4, 0, 255);">Kanaidi, SE., M.Si</a> </span></strong>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="text-decoration: none; color: rgb(4, 0, 255);">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="text-decoration: none; color: rgb(4, 0, 255);">kanaidi@poltekpos.ac.id</a></p><p class="MsoNormal"><span class="Apple-style-span" style="line-height: normal;"><span 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10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <p class="MsoNormal" style="text-align: justify;"><b style=""><span style="" lang="NL">LATAR BELAKANG PENELITIAN</span></b></p> <p class="MsoNormal" style="text-align: justify; text-indent: 0.5in;">Beberapa penelitian mencatat, perkembangan teknologi dalam dunia praktis dan akademik berkembang pesat setelah tahun 1980. Penelitian yang dilakukan Davenport dan Short (1990) serta Venkatraman (1994) mencatat bahwa <i style="">Information and Communication Technology</i> (ICT) berkembang sangat cepat dalam dunia bisnis dan pendidikan. Penggunaan internet menjadi sangat produktif, termasuk di dalam sektor pemerintahan.<span style=""> </span>Lenk dan Tranmuller (2001) menjelaskan bahwa perkembangan ICT ini berdampak besar terhadap efisiensi, efektifitas, <i style="">efficacy</i>, dan akuntabilitas pemerintahan terkait hubungannya dengan para stakeholder. Inilah yang akhirnya disebut orang sebagai <i style="">eGovernment</i>.</p> <p class="MsoNormal" style="text-align: justify; text-indent: 0.5in;">Tahun 1993, Peter Drucker memberikan pandangan baru tentang aset yang layak dijadikan pertimbangan, yaitu <i style="">intangible asset</i>. Pernyataan ini langsung dijawab oleh peneliti-peneliti di tahun 1997 dan 1998. Joia (2008) menyatakan bahwa <i style="">intangible asset</i> ini merupakan <i style="">intangible knowledge</i> yang awalnya tidak bisa diukur. namun setelah tahun 1995, Skandia, perusahaan asuransi dan keuangan, mengeluarkan <i style="">Intellectual Capital Annual Report</i> sebagai gebrakan baru dalam pemerintahan.</p> <p class="MsoNormal" style="text-align: justify; text-indent: 0.5in;">Joia (2008) melakukan penelitian tentang <i style="">Government to Government</i> (G2G) pada bank pemerintah di Brasil. Penelitian Joia (2008) ini sebetulnya menguji <i style="">strategic role</i> dari bank pemerintah lewat <i style="">Intellectual Capital Variation</i> (ICV). Joia (2008) memperkenalkan variabel-variabel pengukuran untuk ICV, yaitu: <i style="">Human Capital Variation </i>(HCV)<i style="">, Organizational Capital Variation </i>(OCV)<i style="">, External Capital Variation </i>(ECV)<i style="">,</i> dan<i style=""> Innovation Capital Variation </i>(INCV)<i style="">.</i> Dalam penelitian ini, peneliti mencoba melanjutkan penelitian Joia (2008) dengan menggunakan <i style="">strategic role</i> yang lain, yaitu <i style="">Value Perception</i>. Dengan objek penelitian sektor pemerintahan, maka instrumen penelitian Joia (2008) diharapkan sesuai untuk diterapkan di Indonesia. . . . . ..</p><p class="MsoNormal" style="text-align: justify; text-indent: 0.5in;"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> <w:splitpgbreakandparamark/> <w:dontvertaligncellwithsp/> <w:dontbreakconstrainedforcedtables/> <w:dontvertalignintxbx/> <w:word11kerningpairs/> 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mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> </p><p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Artikel lengkap dikompilasi oleh/<b>hubungi</b> :</span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="color: blue;">Kanaidi, SE., M.Si</span></a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">e-mail ke : <a href="mailto:kana_ati@yahoo.com"><span style="color: blue;">kana_ati@yahoo.com</span></a> atau <a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: blue;">kanaidi@poltekpos.ac.id</span></a></span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><span style="font-size: 12pt; font-family: "Times New Roman","serif";"> </span></p> <p class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: justify; line-height: normal;"><b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Butuh Artikel/Jurnal lainnya ?</span></b><span style="font-size: 12pt; font-family: "Times New Roman","serif";">, click di :</span></p> <ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 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M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-41624532720615452422010-11-29T06:34:00.000-08:002012-11-03T06:17:34.722-07:00EFFECT OF CUSTOMER VALUE AND CORPORATE IMAGE TO CUSTOMER LOYALTY OF POSTAL PARCEL SERVICE IN THE BANDUNG RAYA<div style="text-align: center;">
by : <span style="font-weight: bold;">Kanaidi </span><br />
<span style="font-size: small;">(<span style="font-family: "Arial","sans-serif";"><i>Published : </i></span><span style="font-family: "Calibri","sans-serif"; line-height: 115%;"><b>Competitive</b>
0216-2539 Vol.01/2010; No.6 :25-40</span>)</span><br />
<br /></div>
<br />
<div style="text-align: justify;">
ABSTRACT<br />
This study aims to determine the influence of customer value and corporate image to the customers loyalty of Postal Parcel Services in Bandung Raya. The study was conducted of 120 users of Postal Parcel Services in the Bandung Raya as the study sample. Primary data obtained through observation, interview and questionnaire validity and reliability have been tested first.<br />
The data were analyzed descriptively using descriptive analysis method to determine the level of service customers value, service user assessment of the Postal Parcel Services corporate image, and level of service user loyalty of Postal Parcel Services (The Loyalty Pyramid Analysis), and verification analysis using path analysis and hypothesis testing to assess the influence of customer value and corporate image to the loyalty of customers’ of Postal Parcel Services in the Bandung Raya.<br />
Based on the research found that service in the area of Postal Parcel Services Bandung is considered beneficial for customers and of the corporate image is considered to be professional, already provides the best service and modern, as well as service users of Postal Parcel in Bandung Raya is included in the category of loyal customers. The result of path analysis and hypothesis test shows that customer value and corporate image has significant influence, either simultaneously or partially, to the loyalty of the service users of Postal Parcel in the Bandung Raya.<br />
Keywords: customer value, corporate image and customer loyalty.<br />
<br />
INTRODUCTION<br />
1.1. Background<br />
The company engaged in courier services interested in the development of services and company image, and customer loyalty. In the process of shipping transactions, the consumer is hoping for a quality service as promised the company includes: on-time delivery, fast (speed), safe (secure) during delivery, and the presence of trace and track facility that allows consumers to know the status of the goods / documents sent. On the other hand consumers are also hoping to get a convenient services include elements of hygiene in the service, courteous and competitive rates. Companies that can meet these demands will be able to create a competitive advantage through service excellence (superior services), which according to Tjiptono and Gregory (2005:119) was formed through the integration of the four pillars which are closely related to each other, namely: speed, accuracy, hospitality, and convenience services.<br />
PT. Pos Indonesia (Persero) as one of State-Owned Enterprises (SOEs) which is engaged in delivery of goods and documents, in addition to facing tough competition from private courier companies mentioned above, also compete with transport services company or Fright forwarding (Kertajaya, 1999: 27-28). Although the number of physical network service post offfices that there are currently as many as 4760 points of service throughout Indonesia, but when viewed from the market share that can be achieved service delivery (Postal Parcel Services) at PT. Pos Indonesia (Persero), a new control approximately 4% of the total freight market in Indonesia. So even when viewed from the contribution of Postal Parcel Services to total income of PT Pos Indonesia (Persero), until 2006, this new service capable of contributing 12% of the total income of PT Pos Indonesia (source: Business Logistics PT Pos Indonesia, 2006).<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";"><i> </i></span></span><br /><!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><a href="http://www.researchgate.net/publication/216561551_EFFECT_OF_CUSTOMER_VALUE_AND_CORPORATE_IMAGE_TO_CUSTOMER_LOYALTY_OF_POSTAL_PARCEL_SERVICE">http://www.researchgate.net/publication/216561551_EFFECT_OF_CUSTOMER_VALUE_AND_CORPORATE_IMAGE_TO_CUSTOMER_LOYALTY_OF_POSTAL_PARCEL_SERVICE</a></span></div>
<br />
<br />
Artikel lengkap dikompilasi oleh/<span style="font-weight: bold;">hubungi</span> :<br />
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<a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size: 12pt;">Kanaidi, SE., M.Si</span></a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div>
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<a href="mailto:kanaidi@poltekpos.ac.id"> </a></div>
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<br /></div>
<div class="MsoBodyText" style="line-height: normal; text-align: justify;">
<span style="font-weight: bold;">Butuh Artikel/Jurnal lainnya ?</span>, click di :</div>
<div class="MsoBodyText" style="line-height: normal; text-align: justify;">
<a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan"> </a></div>
<div class="MsoBodyText" style="line-height: normal; text-align: justify;">
<a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan"> </a></div>
<ul>
<li><a href="http://ken-promark.blogspot.com/">Jurnal Business & Marketing</a></li>
<li><a href="http://ken-msdm.blogspot.com/">Jurnal Manajemen Sdm</a></li>
<li><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan">Daftar-Judul-Hasil-PENELITIAN-Relevan</a></li>
<li><a href="http://ken-servqual1.blogspot.com/">Jurnal Kualitas Jasa (Servqual)</a></li>
<li><a href="http://ken-loyalty.blogspot.com/">Jurnal Loyalitas Pelanggan (Loyalty)</a></li>
<li><a href="http://ken-image1.blogspot.com/">Jurnal Corporate Image</a></li>
</ul>
<br /></div>
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-9101146767448984792010-11-26T07:19:00.000-08:002012-11-18T01:23:57.786-08:00PENGARUH KUALITAS JASA, NILAI JASA, DAN KEPUASAN PELANGGAN TERHADAP PERILAKU MINAT PEMBELIAN KONSUMEN POS EKSPRES<link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><o:smarttagtype name="stockticker" namespaceuri="urn:schemas-microsoft-com:office:smarttags"></o:smarttagtype><link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> 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<span style="font-size: 85%;"><b>DI PT POS IN<st1:stockticker st="on">DON</st1:stockticker>ESIA WILAYAH BANDUNG RAYA<o:p></o:p></b></span></div>
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<span style="font-size: 85%;"><b><span style="font-size: 78%;"><span style="font-family: trebuchet ms;">(Survei terhadap Pelanggan Jasa Kiriman Pos Ekspres Se Bandung Raya)</span></span><o:p></o:p></b></span></div>
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<span style="font-size: 85%;"><b><span lang="IN">Oleh</span> : Rudy Dauhan & </b><b><span lang="IN">K a n a i d i</span><o:p></o:p></b></span></div>
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<![endif]--><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: IN; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Publikasi pada : Jurnal </span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">ProMaRK </span></b><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">Vol.<span style="mso-spacerun: yes;"> </span>2, No.1 Juni 2011</span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">ISSN :
2087-3077</span><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">. </span> </b></span> </span></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-size: 85%;"><span style="font-family: trebuchet ms;">Jurusan Manajemen Pemasaran Politeknik Pos Indonesia</span></span><o:p></o:p></div>
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<b><span lang="IN"><o:p> </o:p></span></b></div>
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<span lang="IN" style="font-size: 78%;"><span style="font-weight: bold;">Abstrak</span>
</span></div>
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<span lang="IN" style="font-size: 78%;">Penelitian ini bertujuan untuk mengetahui </span><span style="font-size: 78%;">tanggapan pelanggan tentang </span><span lang="IN" style="font-size: 78%;">kualitas </span><span style="font-size: 78%;">jasa, nilai jasa, kepuasan pelanggan, </span><span lang="IN" style="font-size: 78%;">dan pengaruhnya terhadap </span><span style="font-size: 78%;">perilaku minat pembelian konsumen </span><span lang="IN" style="font-size: 78%;">jasa </span><span style="font-size: 78%;">Pos </span><span lang="IN" style="font-size: 78%;">E</span><span style="font-size: 78%;">ks</span><span lang="IN" style="font-size: 78%;">press </span><span style="font-size: 78%;">di Wilayah Pos Bandung Raya</span><span lang="IN" style="font-size: 78%;">. Penelitian ini dilakukan terhadap 120 pengguna jasa </span><span style="font-size: 78%;">Pos </span><span lang="IN" style="font-size: 78%;">E</span><span style="font-size: 78%;">ks</span><span lang="IN" style="font-size: 78%;">press di Wilayah Pos Bandung Raya sebagai sampel penelitian. Data primer didapat melalui observasi, wawancara, dan kuesioner yang validitas dan reliabilitasnya telah diuji terlebih dahulu. <o:p></o:p></span></div>
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<span lang="IN" style="font-size: 78%;">Data yang didapat dianalisis secara deskriptif menggunakan metode analisis kesenjangan (<i>Gap Analysis</i>) antara kinerja kualitas pelayanan yang dirasakan dengan yang diharapkan pengguna jasa </span><span style="font-size: 78%;">Pos </span><span lang="IN" style="font-size: 78%;">E</span><span style="font-size: 78%;">ks</span><span lang="IN" style="font-size: 78%;">press, analisis </span><span style="font-size: 78%;">nilai jasa bagi pelanggan </span><span lang="IN" style="font-size: 78%;">jasa </span><span style="font-size: 78%;">Pos </span><span lang="IN" style="font-size: 78%;">E</span><span style="font-size: 78%;">ks</span><span lang="IN" style="font-size: 78%;">press, dan analisis </span><span style="font-size: 78%;">tingkat kepuasan </span><span lang="IN" style="font-size: 78%;">pelanggan, serta analisis verifikatif dengan menggunakan metode analisis jalur untuk menilai pengaruh kinerja kualitas </span><span style="font-size: 78%;">jasa, nilai jasa, kepuasan pelanggan </span><span lang="IN" style="font-size: 78%;">terhadap </span><span style="font-size: 78%;">perilaku minat pembelian konsumen </span><span lang="IN" style="font-size: 78%;">jasa </span><span style="font-size: 78%;">Pos </span><span lang="IN" style="font-size: 78%;">E</span><span style="font-size: 78%;">ks</span><span lang="IN" style="font-size: 78%;">press </span><span style="font-size: 78%;">di Wilayah Bandung Raya</span><span lang="IN" style="font-size: 78%;">.<o:p></o:p></span></div>
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<span lang="IT" style="font-size: 78%;">Dari hasil penelitian didapati bahwa kinerja kualitas jasa Pos Ekspress di Wilayah Bandung Raya </span><span lang="SV" style="font-size: 78%;">sudah termasuk dalam kategori baik. Namun terdapat kinerja yang paling kecil yaitu pada dimensi <i>reliability </i>(kehandalan) petugas </span><span lang="IT" style="font-size: 78%;">Pos Ekspress</span><span lang="SV" style="font-size: 78%;">, khususnya pada indikator kelayakan tarif kiriman </span><span lang="IT" style="font-size: 78%;">Pos Ekspress, yang dipandang sebagian pelanggan masih tinggi dibandingkan dengan pelayanan yang diterima pelanggan.</span><span lang="SV" style="font-size: 78%;"> Pelanggan menganggap </span><span lang="IN" style="font-size: 78%;">pe</span><span lang="IN" style="font-size: 78%;">layanan jasa </span><span lang="IT" style="font-size: 78%;">Pos Ekspress</span><span lang="IN" style="font-size: 78%;"> dinilai sudah menguntungkan dipandang dari sisi pelanggan</span><span style="font-size: 78%;">.</span><span lang="IN" style="font-size: 78%;"> Pelanggan menganggap p</span><span lang="IN" style="font-size: 78%;">enggunaan jasa </span><span lang="IT" style="font-size: 78%;">Pos Ekspress</span><span lang="IN" style="font-size: 78%;"> merupakan pilihan yang terbaik dibandingkan tawaran dari perusahaan lain serta sering menyarankan kepada teman-temannya untuk menggunakan jasa </span><span lang="IT" style="font-size: 78%;">Pos Ekspress</span><span lang="IN" style="font-size: 78%;"> dalam mengirimkan dokumen/barang</span><span style="font-size: 78%;"> dengan pelayanan yang cepat ke beberapa kota besar dalam negeri. </span><span lang="SV" style="font-size: 78%;">Kepuasan<i> </i></span><span lang="SV" style="font-size: 78%;">pelanggan jasa </span><span lang="IT" style="font-size: 78%;">Pos Ekspress</span><span lang="SV" style="font-size: 78%;"> di Bandung Raya secara keseluruhan masih termasuk dalam kategori belum puas, karena</span><span lang="IT" style="font-size: 78%;"> belum ada dimensi maupun indikator yang memiliki tingkat kepuasan 100 %.<o:p></o:p></span></div>
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<span style="font-size: 78%;">D</span><span lang="IN" style="font-size: 78%;">ari hasil pengujian hipotesis secara simultan, </span><span style="font-size: 78%;"><i>kualitas pelayanan </i></span><span style="font-size: 78%;">(X1)</span><span lang="IN" style="font-size: 78%;">,<i> </i></span><span style="font-size: 78%;"><i>nilai jasa </i></span><span style="font-size: 78%;">(X2)</span><span lang="IN" style="font-size: 78%;">,<i> </i>dan<i> </i></span><span style="font-size: 78%;"><i>kepuasan pelanggan </i></span><span style="font-size: 78%;">(X3)<i> </i></span><span lang="IN" style="font-size: 78%;">berpengaruh signifikan terhadap </span><span style="font-size: 78%;"><i>perilaku minat pembelian pelanggan </i></span><span style="font-size: 78%;">(Y), yaitu sebesar 36,70%</span><span lang="IN" style="font-size: 78%;">. Dari hasil pengujian hipotesis secara parsial, ditemukan; </span><span style="font-size: 78%;">kualitas pelayanan (<i>s</i></span><span style="font-size: 78%;"><i><span lang="IN">ervice quality</span>)</i></span><span lang="IN" style="font-size: 78%;"> berpengaruh signifikan terhadap </span><span style="font-size: 78%;"><i>perilaku minat pembelian pelanggan</i></span><span style="font-size: 78%;">, yaitu sebesar 40,20%,</span><span style="font-size: 78%;"> </span><span style="font-size: 78%;">nilai jasa (<i>service value)</i></span><span lang="IN" style="font-size: 78%;"> berpengaruh tidak signifikan terhadap </span><span style="font-size: 78%;"><i>perilaku minat pembelian pelanggan</i></span><span style="font-size: 78%;">,</span><span style="font-size: 78%;"> </span><span style="font-size: 78%;">dan kepuasan pelanggan (<i>customer satisfaction)</i></span><span lang="IN" style="font-size: 78%;"> berpengaruh signifikan terhadap </span><span style="font-size: 78%;"><i>perilaku minat pembelian pelanggan</i></span><span style="font-size: 78%;">, yaitu sebesar 21,00%</span><span lang="IN" style="font-size: 78%;">.</span></div>
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<span style="font-size: 78%;"><b><span lang="IN">Kata kunci : </span></b></span><span lang="IN" style="font-size: 78%;"><i>kualitas </i></span><span style="font-size: 78%;"><i>jasa</i><i><span lang="IN">, </span>nilai jasa</i><i><span lang="IN">, </span>kepuasan pelanggan, </i><i><span lang="IN">dan </span>perilaku minat pembelian konsumen</i><i><span lang="IN">.</span></i></span></div>
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<span lang="FI" style="font-size: 78%;">PENDAHULUAN<o:p></o:p></span></div>
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<span lang="FI" style="font-size: 78%;">Era globalisasi </span><span lang="SV" style="font-size: 78%;">menunjukkan bahwa sektor pengangkutan dan komunikasi memberikan kontribusi yang tinggi. Dalam era globalisasi arus lalu lintas barang terjadi peningkatan, yaitu diiringi dengan peningkatan kebutuhan akan sarana transportasi akan tinggi, dan arus informasi, yaitu komunikasi antar negara akan semakin meningkat dengan didukung oleh teknologi yang semakin canggih. Demikian pula di sektor jasa-jasa, di mana pertumbuhannya cukup signifikan, hal ini menunjukkan bahwa aktivitas perekonomian tidak terlepas dari jasa-jasa.</span><link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5CKEPALA%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> 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<span lang="SV" style="font-size: 78%;">Khusus untuk bisnis komunikasi, yaitu pengiriman dokumen, perusahaan yang bermunculan di industri jasa perposan ini adalah perusahaan jasa kurir (<i>courier services</i>) yang berlomba-lomba dalam memberikan nilai dan kepuasan pelanggan guna memenangkan persaingan. Di era modern di mana konsumen menjadi yang utama, nilai bagi pelanggan adalah merupakan senjata strategis untuk menarik dan mempertahankan pelanggan, dan telah menjadi satu di antara faktor keberhasilan yang signifikan baik terhadap bisnis manufaktur maupun penyedia jasa (Gale, 1994; Zeithaml, 1998; Zeithaml et al., 1996; Woodruff, 1997; Parasuraman, 1997 di dalam Wang et al., 2004). Salah satu produk yang sangat ketat persaingannya adalah layanan penyampaian kiriman yang cepat (<i>express delivery</i>), yang memaksa PT Pos Indonesia juga harus ikut bersaing di area ini.<o:p></o:p></span></div>
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<span lang="SV" style="font-size: 78%;">Dalam hal pasar komunikasi dalam arti surat secara fisik, layanan komunikasi untuk lingkup domestik masih didominasi oleh operator pos milik pemerintah, dalam hal ini PT Pos Indonesia. Tetapi sebaliknya, untuk pasar internasional atau lintas negara, didominasi oleh operator swasta sebesar 70% (UPU, 2002). Oleh karenanya PT Pos harus mampu bersaing untuk memperoleh pangsa pasar yang besar. Namun, pada kenyataannya pangsa pasar PT Pos semakin menurun, sedangkan industri pos mengalami kenaikan pertumbuhan sebesar 30% per tahun (PT Pos Indonesia, 2003). Indikasi pertumbuhan dapat dilihat dari tumbuhnya jumlah perusahaan swasta jasa kurir dan ekspres rata-rata 2% pertahun selama kurun waktu tahun 1998 sampai dengan tahun 2000 (Hidayat, 2002). Sedangkan menurut Wakil Ketua Asosiasi Perusahaan Jasa Ekspres Indonesia (Asperindo) Jawa Barat, di Bandung saja rata-rata terjadi pertambahan jumlah operator jasa kurir sebesar 5%-10%. </span><span style="font-size: 78%;">Dengan demikian pesaing-pesaing PT Pos Indonesia yang berbisnis di produk Ekspres adalah seperti TNT, DHL, FedEX, UPS untuk internasional atau global, dan TIKI, TIKI JNE, Pandu Siwi Santosa, Kerta Gaya Pustaka dan masih banyak lagi, yaitu 650 Pemegang Surat Ijin Pengusaha Jasa Titipan yang lokal (Bahagia, 2006).<o:p></o:p></span></div>
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<span lang="SV" style="font-size: 78%;">Dari sisi </span><span style="font-size: 78%;">pertumbuhan pendapatan PT Pos Indonesia, tahun 2005 sampai dengan tahun 2006 mencapai sebesar 17,18% dan pertumbuhan pendapatan di tahun 2007 sebesar 39,84%. Bila dilihat dari bisnis inti PT Pos Indonesia, yaitu Bisnis Komunikasi, Bisnis Logistik, dan Bisnis jasa Keuangan, bisnis komunikasi masih menjadi bisnis yang mendatangkan pendapatan paling besar walaupun secara prosentase terdapat penurunan pertumbuhan pada periode 2005-2006 dan pertumbuhan yang cukup tinggi di tahun 2007. <o:p></o:p></span></div>
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<span style="font-size: 78%;">Pos Ekspres yang mulai diluncurkan pada tahun 2003 berdasarkan Keputusan Direksi PT Pos Indonesia (Persero) Nomor: KD 10/DIRUT/0303 tanggal 25 Maret 2003 tentang Pembentukan Proyek Bisnis Ekspres, adalah produk bisnis berbasis teknologi untuk layanan kiriman <i>city courier</i> dan <i>intercity</i> yang mengandalkan kecepatan dan ketepatan waktu tempuh kiriman, dengan motto “<i>Quick, Accurate, </i>dan<i> Traceable”</i>. Dari Investor Daily Online (13 Januari 2006) berdasarkan studi yang dilakukan oleh United States Postal Service (USPS) pada tahun 1994, nilai transaksi industri jasa perposan ekspres nasional tahun 2005 mencapai US$ 193.143 juta, 70% di antaranya dikuasai oleh jasa pengiriman asing, sedangkan 30% sisanya diperebutkan oleh jasa pengiriman domestik (Bahagia, 2006). Sedangkan berdasarkan hasil riset SWA yang menyatakan bahwa dalam tiga tahun terakhir (2000-2002) rata-rata pertumbuhan ekspres di Indonesia sebesar 15%-20% dengan total besarannya adalah Rp.7,5 Trilyun (SBU Pos Ekspres PT Pos Indonesia, 2003).<o:p></o:p></span></div>
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<span lang="SV" style="font-family: "; font-size: 78%;">Pos Ekspres PT Pos sebagai produk yang relatif baru di pasar, memasuki tahap perkenalan yang harus dapat . . . . . . . .</span><span style="font-family: "; font-size: 78%;"><o:p></o:p></span></div>
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<span style="font-size: 78%;">Artikel lengkap dikompilasi oleh/</span><span style="font-size: 78%; font-weight: bold;">hubungi</span><span style="font-size: 78%;"> :
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<span style="font-size: 78%;"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">Kanaidi, SE., M.Si</a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </span></div>
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<span style="font-size: 78%;">e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></span></div>
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<span style="font-size: 78%;"><a href="mailto:kanaidi@poltekpos.ac.id"> </a></span></div>
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<span style="font-size: 78%;"><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan"> </a></span></div>
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<span style="font-size: 78%;"><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan"> </a></span></div>
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<br /><b><i><span lang="IN"></span></i><o:p></o:p></b></div>
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-67358647937289655732010-11-15T05:29:00.000-08:002010-11-26T07:41:06.249-08:00PEMBENTUKAN CITRA TAMAN REKREASI DKI JAKARTA SEBAGAI GREEN CITY MELALUI KUALITAS PENYAMPAIAN JASA DAN VALUE CREATION<div style="text-align: center;"><span style="font-weight: bold;">(STUDI PADA PARA PENGUNJUNG TAMAN-TAMAN REKREASI DI DKI JAKARTA)</span><br />Oleh : <span style="font-weight: bold;">Lili Adi Wibowo, dkk</span><br /></div><br /><div style="text-align: center;">(PENELITIAN HIBAH PEMBINAAN 2008)<br /></div><br /><span style="font-weight: bold;">ABSTRAK</span><br /><div style="text-align: justify;">Walaupun DKI Jakarta menempati urutan ke 2 tertinggi sebagai daya saing destinasi pariwisata di Indonesia setelah Bali, namun citra Taman Rekreasi DKI Jakarta sebagai sarana pelestarian lingkungan di wilayah DKI mendapatkan penilaian yang sangat rendah. Rendahnya citra taman rekreasi di DKI Jakarta diduga disebabkan oleh penyampaian kualitas jasa yang meliputi: fasilitas layanan (kelengkapan, kenyamanan fasilitas yang tersedia di obyek wisata sesuai dengan keinginan konsumen) serta layanan personal (sikap dan behavior petugas taman rekreasi dalam memberikan layanan kepada konsumen) dan penciptaan nilai pelanggan (value creation) obyek wisata yang dirasakan pengunjung relatif masih kurang terhadap obyek wisata pesaing. Melalui penelitian ini akan dikaji bagaimana pengaruh kualitas penyampaian jasa dan value creation taman rekreasi di DKI Jakarta terhadap pembentukan citra taman rekreasi DKI Jakarta sebagai green city. Metode penelitian yang digunakan yaitu metode descriptive dan explanatory survey dengan ukuran sampel sebanyak 480 pada pengunjung taman rekreasi di Jakarta yaitu Taman Mini Indonesia Indah, Taman Impian Jaya Ancol dan Taman Margasatwa Ragunan yang diambil secara proposional melalui wawancara, observasi, angket, serta dokumentasi. Sedangkan teknik analisis data yang digunakan adalah Structural Equation Model dengan program Lisrel. Hasil penelitian menunjukkan bahwa variabel kualitas penyampaian jasa dan value creation memberikan pengaruh yang signifikan kepada pembentukan citra Taman Rekreasi DKI Jakarta sebagai Green City. Faktor pembentuk terbesar dari pembentukan citra Taman Rekreasi DKI Jakarta dipengaruhi oleh variabel value creation dibandingkan kulitas jasa pelayanan. Temuan empirik yang menarik lainnya bahwa faktor pembentuk kualitas pelayanan mendapatkan penilaian positif seperti memiliki keunggulan konsep yang unik, menarik, mudah dikenal, memberikan pengalaman, berpotensi besar untuk dikunjungi wisnus dan wisman, memiliki karyawan yang dapat memberikan informasi yang dibutuhkan. Sedangkan penilaian negatif berupa pengaturan fasilitas kurang memudahkan pengunjung menemukan apa yang dibutuhkan, tidak memberikan kenyaman untuk dikunjungi oleh orang tua, perhatian karyawan secara individu dirasakan kurang dan fasilitas-fasilitas khusus (information center, penjaga pantai, tempat belanja yang nyaman, dan lain-lain) dirasakan kurang. Pada variabel value creation ditemukan bahwa faktor keamanan dan kemudahan menjangkau taman rekreasi perlu mendapatkan perhatian dari pengelola. Sedangkan citra taman rekreasi yang tertanam di benak pengunjung, apabila taman rekreasi dapat menciptakan kepuasan melalui kualitas layanan yang diberikan dan kejelasan identitas taman rekreasinya.<br />Kata Kunci : kualitas penyampaian jasa, value creation, citra DKI Jakarta sebagai Green City<br /><br /><span style="font-weight: bold;">Latar Belakang</span><br />World Travel and Tourism Council (WTTC) mengidentifikasikan bahwa indeks daya saing (competitiveness index) kepariwisataan merupakan sesuatu yang penting bagi destinasi pariwisata untuk memenangkan persaingan baik di tingkat lokal, regional, maupun internasional. Semakin tinggi nilai indeks ini menunjukkan semakin tinggi pula tingkat daya saing destinasi tersebut relatif terhadap destinasi lainnya dalam peta persaingan. Indeks daya saing mencakup 8 komponen, yaitu :<br />1. Price Competitiveness (daya saing harga);<br />2. Human Tourism (tingkat manfaat kepariwisataan bagi masyarakat);<br />3. Infrastructure (sarana dan pra sarana);<br />4. Environment (kondisi lingkungan);<br />5. Technology (pemanfaatan teknologi untuk pengembangan destinasi);<br />6. Human Resources (Sumber Daya Manusia untuk pengembangan destinasi);<br />7. Openness (keterbukaan – aksesibilitas);<br />8. Social (tingkat kesejahteraan masyarakat di destinasi)<br /><br />Berdasarkan data indeks daya saing DKI Jakarta bahwa kelemahan utama Jakarta sebagai destinasi pariwisata adalah ........................<br /><br /><br />Artikel lengkap dikompilasi oleh/<span style="font-weight: bold;">hubungi</span> :<div class="MsoNormal" style="margin-right: -0.45pt; text-align: justify;"><a style="font-weight: bold;" href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size:12pt;">Kanaidi, SE., M.Si</span></a><span style="font-weight: bold;"> </span>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke :<a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div><div class="MsoBodyText" style="line-height: normal; text-align: justify;"><br /></div><div class="MsoBodyText" style="line-height: normal; text-align: justify;"><span style="font-weight: bold;">Butuh Artikel lainnya?</span>, click di :</div><ul><li><a href="http://ken-msdm.blogspot.com/">Jurnal Manajemen Sdm</a></li><li><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan">Daftar-Judul-Hasil-PENELITIAN-Relevan</a></li><li><a href="http://ken-servqual1.blogspot.com/">Jurnal Kualitas Jasa (Servqual)</a></li><li><a href="http://ken-loyalty.blogspot.com/">Jurnal Loyalitas Pelanggan (Loyalty)</a></li><li><a href="http://ken-image1.blogspot.com/">Jurnal Corporate Image</a></li><li><b><a href="http://formulabisnis.com/?id=ken_kanaidi" rel="nofollow" target="_blank" style="font-family: Arial,Helvetica,sans-serif;">Peluang Memiliki Bisnis Internet dengan cara yang Sederhana</a></b></li></ul><br /></div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-75087787312668936142010-10-19T03:47:00.000-07:002010-11-15T05:39:58.508-08:00ANALISIS FAKTOR –FAKTOR YANG MEMPENGARUHI KEPUTUSAN MEMBELI PRODUK ASURANSI JIWA DI SURAKARTA<div style="text-align: center;"><span style="font-weight: bold;">M. Nur Juniadi</span><br />(Dipublikasi pada : <span style="font-weight: bold;">Jurnal</span>, Edisi Sept 2007, hal 69-86)</div><br /><span style="font-weight: bold;">Abstraksi</span><br /><div style="text-align: justify;">Ditinjau dari pandangan ekonomi, manusia berusaha untuk memenuhi kebutuhan yang beraneka ragam bentuknya semaksimal mungkin, agar tercipta suasana kehidupan bahagia sejahtera. Dalam upaya pemenuhan kebutuhan tersebut, seorang dihadapkan pada resiko kecelakaan, resiko usia lanjut, resiko kematian yang menyebabkan hilangnya atau merosotnya penghasilan. Sehingga kebutuhannya tidak dapat dipenuhi semaksimal mungkin, bahkan kesulitan dalam pemenuhan kebutuhan.</div><div style="text-align: justify;">Pesatnya pembangunan dengan diikuti kemajuan dalam bidang ilmu pengetahuan dan perekonomian masyarakat, berakbat terjadinya perubahan situasi pasar barang dan jasa maupun faktor-faktor produksi, yang mendorong diciptakan berbagai ragam produk dalam pengertian maksimal pada konsumen/masyarakat. Oleh karena itu penelitian mengemukakan pokok permasalahan mengenai faktor-faktor yang mempengaruhi keputusan membeli produk asuransi jiwa.</div><div style="text-align: justify;">Adapun variable penelitian terdiri dari usia, jenis kelamin, matrial status dan tingkat pendapatan, penelitian menggunakan metode pengumpulan data documenter Selama 3 tahun dari tahun 1995 sampai dengan 1998, dan kuensioner yang dibagikan kepada pemegang polis dan calon pemegang polis.</div><div style="text-align: justify;"></div><div style="text-align: justify;"><b>Kata Kunci </b>:Pemenuhan Kebutuhan,Resiko kecelakaan, Keputusan Membeli</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Dari Analisis Faktor – factor yang mempengaruhi keputusan dalam membeli produk asuransi jiwa di Surakarta, dapat disimpulkan bahwa:</div><div style="text-align: justify;"><br />1.Kelompok yang paling banyak membeli asuransi jiwa :<br />- Dari factor umur , yaitu kelompok umur 30 – 40 tahun<br />- Dari factor jenis kelamin yaitu kelompok Pria<br />- Dari Faktor Marital Status, yaitu Yang sudah menikah<br />- Dari factor tingkat pendapatan, yaitu kelompok yang berpenghasilan diatas 60 juta per tahun.</div><div style="text-align: justify;"><br />2.Perbedaan dalam meberikan pertimbangan dalam membeli Asuransi Jiwa adalah:<br />- Kelompok yang dipengaruhi oleh factor Jenis Produk adalah kelompok umur 20- 40 tahun, pria atau Wanita,menikah dan belum menikah serta memiliki pendapatan < 30 juta per tahun<br />- Kelompok yang membeli asuransi jiwa karena Faktor Pelayanannya adalah kelompok yang memiliki pendapatan > 60 juta per tahun.<br />- Kelompok yang membeli produk asuransi jiwa dipengaruhi oleh factor Perusahaan adalah kelompok umur 30-40 tahun.</div><div style="text-align: justify;"><br />Dari hasil tersebut, penulis menyarankan kepada :<br />1.Sales/Penjual Asuransi jiwa, jika menemui konsumen umur 20- 40 tahun,pria/wanita, menikah /tidak menikah dan memiliki pendapatan <30 juta/tahun. Pemasar hendaknya menekankan penjualan pada Presentasi produk, kedua bertemu Konsumen berumur 40-50 tahun, hendaknya menekankan tentang Pelayanannya. ketiga bila bertemu konsumen dengan pendapatan antara 30-60 juta per tahun harus menekankan pada presentasi keadaan atau kondisi Perusahannya.dan bila konsumen berpenghasilan >60 juta pertahun tekankan pada Pelayanannya.<br />2. Trainer Pemasar Asuransi Jiwa, Agen agen perusahaan memegang peranan penting dalam mencari nasabah baru, sehingga dapat tepat memilih pasar dan potensial adalah : Konsumen berumur 30-40 tahun,status menikah, dan pendapatan diatas 60 juta per tahun.</div><br />Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br /><b><span style=";font-family:";" >Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) di <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">http://www.pemimpinunggul.com/thesis/kanaidi.html</a><br /><br /><span style="font-weight: bold;">Related Posting :</span><br /><m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac><br /><ul><li><a href="http://ken-promark.blogspot.com/">Jurnal Business & Marketing</a></li><li><a href="http://ken-merek.blogspot.com/">Jurnal Merek</a></li><li><a href="http://ken-keuangan.blogspot.com/">Jurnal Manajemen Keuangan</a></li><li><a href="http://ken-msdm.blogspot.com/">Jurnal Manajemen Sdm</a></li><li><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan">Daftar-Judul-Hasil-PENELITIAN-Relevan</a></li><li><a href="http://ken-servqual1.blogspot.com/">Jurnal Kualitas Jasa (Servqual)<span style="color:blue;"><br /></span></a><a href="http://ken-loyalty.blogspot.com/">Jurnal Loyalitas Pelanggan (Loyalty)</a></li></ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-83461181851199543702010-01-06T03:50:00.000-08:002010-11-10T04:52:58.427-08:00PERANAN CUSTOMER VALUE DALAM MEMPERTAHANKAN KEUNGGULAN BERSAING PADA RESTORAN CEPAT SAJI<b> </b><br />
<div style="text-align: center;">Oleh : <b>Evi Thelia Sari</b></div><div align="center">Dosen Jurusan International Business Management</div><div align="center">(2006)</div><div align="left"><br />
<b>Abstrak</b>: </div><div style="text-align: justify;">Penelitian ini memaparkan peranan customer value dalam mempertahankan keunggulan bersaing pada restoran cepat saji di Surabaya. Dengan metode kualitatif dan instrumen focus group, diketahui bahwa pengunjung memiliki tujuan untuk dapat makan dengan santai dan kenyang dengan adanya konsekuensi yang dirasakan ketika makan yaitu kenyamanan di dalam dan luar restoran, menikmati makanan dengan harga yang wajar dan terjangkau serta menikmati fasilitas seperti yang ada dalam promosi restoran tersebut. Restoran cepat saji yang mampu memenuhi customer value pengunjungnya dapat memenangkan persaingan.</div><div style="text-align: justify;"></div><div style="text-align: justify;"><b></b><b>Kata kunci</b>: restoran cepat saji, customer value, keunggulan bersaing.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b>Abstract</b>:</div><div style="text-align: justify;">This research exposes the role of customer value in sustaining competitive advantage in quick</div><div style="text-align: justify;">service restaurants in Surabaya. By using qualitative method and focus group discussion, it is revealed that the visitors have specific purposes, which are they can eat in a relax way and be satisfied with the consequences such as feeling comfortable in and out of the restaurant, enjoying the menu for the logic and affordable price, and getting the facilities as promoted. Those who are able to fulfil the customer value of its visitors will gain the competitive advantage.</div><div style="text-align: justify;"><b><br />
Keywords</b>: quick service restaurant, customer value, competitive advantage.</div><div style="text-align: justify;"><br />
</div><div align="justify"><div style="text-align: justify;"><b>Restoran Cepat Saji</b><br />
Menurut Wikipedia (the free encyclopedia), definisi restoran siap saji adalah: restoran yang menyediakan makanan dengan cepat begitu makanan dipesan. Makanan yang disajikan seringkali dinamakan fast food. Sebelum dinamakan restoran cepat saji (quick service restaurants/QSR), outlet yang menjual fast food dinamakan fast food restaurant. </div><div style="text-align: justify;">Makanan yang disajikan disiapkan untuk dapat segera disajikan. Bisa dengan cara dioven atau dipanaskan, sehingga tidak membutuhkan proses yang rumit. Biasanya produknya berupa sandwich, burger, pizza, fried chicken, french fries, chicken nuggets, fich and chips, ice cream dan sejenisnya.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b>Bauran Pemasaran Restoran</b>Dalam sebuah restoran, bauran pemasarannya (4 P) terdiri dari lokasi (place), produk (product), harga<br />
(price), promosi (promotion). </div><div style="text-align: justify;"><b>1. Lokasi (place)</b>Lokasi merupakan faktor yang penting dalam mencapai keberhasilan sebuah restoran, yaitu menyangkut: good visibility, easy access, convenience, curb side appeal, parking.<br />
<b>2. Produk (product)</b><br />
Produk dalam bisnis restoran sangat bergantung pada pengalaman. Produk dapat berupa paket yang lengkap yang terdiri dari makanan, minuman, servis, atmosfer dan kenyamanan yang memuaskan kebutuhan dan keinginan konsumen dan menciptakan kesan yang tidak terlupakan.<br />
Pengunjung di restoran membayar untuk pengalaman makan secara total bukan hanya untuk makanannya saja. Tingkatan produk-produk restoran dapat dideskripsikan dalam 3 tingkatan, yaitu: the core product, the formal product, dan the augment product. Produk-produk restoran juga dapat dianalisis sama seperti produk lain, misalnya: atmosphere, product development, product positioning, product life cycle.<br />
<b>3. Harga (price)</b><br />
Harga juga merupakan pertimbangan yang penting dalam memilih restoran. Faktor-faktor yang mempengaruhi<br />
harga yang diterapkan dalam sebuah restoran, adalah: hubungan antara permintaan dan penawaran, penurunan loyalitas konsumen, sales mix, harga-harga dalam persaingan, biaya overhead, aspek psikologis, kebutuhan untuk meraih laba.<br />
<b>4. Promosi (promotion)</b>Promosi adalah aktivitas yang dilakukan restoran untuk mencari konsumen, bukan hanya untuk sekali datang, tetapi juga konsumen yang akan melakukan pembelian berulang. Tujuan dari promosi adalah: meningkatkan awareness, meningkatkan persepsi konsumen, menarik pembeli pertama, mencapai persentase yang lebih tinggi untuk konsumen yang berulang, menciptakan loyalitas merek, meningkatkan average check, meningkatkan penjualan pada makanan tertentu atau waktu-waktu khusus, dan mengenalkan menu baru.</div><div style="text-align: justify;"><br />
<b>Customer Value (Nilai Pelanggan)</b><br />
Menurut Woodruff (1997), customer value adalah pilihan yang dirasakan pelanggan dan evaluasi terhadap atribut produk, kinerja atribut dan konsekuensi yang timbul dari penggunaan produk untuk mencapai tujuan dan maksud konsumen ketika menggunakan produk. Selanjutnya Woodruff juga mendefinisikan customer value sebagai persepsi pelanggan terhadap konsekuensi yang diinginkan dari penggunaan sebuah produk.</div><br />
Artikel/Jurnal lengkap, <span style="font-weight: bold;">hubungi</span> : </div><div align="justify"><b>Kanaidi, SE., M.Si* </b>(Peneliti, Penulis, Pebisnis, Trainer & Dosen Marketing Management)</div><div align="justify">e-mail : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) di <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">http://www.pemimpinunggul.com/thesis/kanaidi.html</a><br />
<span style="font-weight: bold;"><br />
Related Posting :</span><br />
<ul><li><a href="http://ken-promark.blogspot.com/">Jurnal Business & Marketing</a></li>
<li><a href="http://ken-merek.blogspot.com/">Jurnal Merek</a></li>
<li><a href="http://ken-keuangan.blogspot.com/">Jurnal Manajemen Keuangan</a></li>
<li><a href="http://ken-msdm.blogspot.com/">Jurnal Manajemen Sdm</a></li>
<li><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan">Daftar-Judul-Hasil-PENELITIAN-Relevan</a></li>
<li><a href="http://ken-servqual1.blogspot.com/">Jurnal Kualitas Jasa (Servqual)</a></li>
<li><a href="http://ken-loyalty.blogspot.com/">Jurnal Loyalitas Pelanggan (Loyalty)</a></li>
</ul><br />
</div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-29967641193755316442009-11-13T03:58:00.000-08:002012-11-03T06:02:38.454-07:00PENGARUH CUSTOMER VALUE DAN CORPORATE IMAGE TERHADAP LOYALITAS PENGGUNA JASA PAKETPOS<div align="center">
<br />
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<b>PENGARUH CUSTOMER VALUE DAN CORPORATE IMAGE TERHADAP LOYALITAS PENGGUNA JASA PAKETPOS<br />
DI WILAYAH POS BANDUNG RAYA<br />
(Penelitian Dosen Muda -Ditjen DIKTI/KOPERTIS Wilayah IV-2009)<br />
Oleh : Kanaidi, SE., M.Si</b></div>
<div align="justify">
<br />
<b>ABSTRAK</b> <br />
Penelitian ini bertujuan untuk mengetahui pengaruh <i>customer value</i> dan <i>corporate image</i> terhadap loyalitas pengguna jasa Paketpos di Wilayah Pos Bandung Raya. Penelitian ini dilakukan terhadap 120 pengguna jasa Paketpos di Wilayah Pos Bandung Raya sebagai sampel penelitian. Data primer didapat melalui observasi, wawancara, dan kuesioner yang validitas dan reliabilitasnya telah diuji terlebih dahulu.<br />
Data yang didapat dianalisis secara deskriptif menggunakan metode analisis <i>deskriptif</i> untuk mengetahui tingkat nilai pelanggan jasa, penilaian pengguna jasa tentang corporate image jasa Paketpos, dan tingkat loyalitas pengguna jasa Paketpos (The Loyalty Pyramid Analysis), serta analisis <i>verifikatif</i> dengan menggunakan metode analisis jalur dan uji hipotesis untuk menilai besarnya pengaruh customer value dan corporate image terhadap loyalitas pengguna jasa Paketpos di Wilayah Pos Bandung Raya.<br />
Berdasarkan hasil penelitian didapati bahwa pelayanan jasa Paketpos di Wilayah Pos Bandung raya dinilai menguntungkan bagi pelanggan. Dari sisi corporate image dinilai sudah profesional, sudah menyajikan pelayanan terbaik dan modern. Pengguna jasa kiriman paketpos di Wilayah Pos Bandung raya sudah termasuk dalam kategori pelanggan loyal. Hasil analisis jalur dan uji hipotesis menunjukkan bahwa <i>customer value</i> dan <i>corporate image</i> mempunyai pengaruh signifikan, baik secara simultan maupun secara parsial, terhadap loyalitas pengguna jasa Paketpos di Wilayah Pos Bandung Raya.<br />
<br />
<b>Kata kunci : </b><i>customer value, corporate image</i>, dan loyalitas pelanggan.</div>
<div align="justify">
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<div class="MsoNormal" style="line-height: 150%; margin-top: 12pt; text-align: justify;">
<span lang="SV" style="line-height: 150%;">Zeithaml dan Bitner (2006) juga membagi nilai ke dalam empat arti :</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="SV" style="line-height: 150%;">1. Nilai adalah harga yang rendah </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify;">
<span lang="SV" style="line-height: 150%;">Beberapa pelanggan menyamakan nilai sama dengan harga yang rendah, ini menunjukkan bahwa apa yang mereka berikan dalam bentuk uang adalah yang paling penting bagi persepsi mereka.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="SV" style="line-height: 150%;">2. Nilai adalah kualitas yang didapatkan dari harga yang didapatkan </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify;">
<span lang="SV" style="line-height: 150%;">Beberapa pelanggan melihat nilai sebagai pertukaran antara uang yang mereka bayarkan dengan kualitas yang mereka terima.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="SV" style="line-height: 150%;"> 3. Nilai adalah apa saja diinginkan dalam produk dan jasa </span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify;">
<span lang="SV" style="line-height: 150%;">Beberapa pelanggan menekankan pada manfaat yang mereka terima dari suatu produk atau jasa sebagai komponen yang paling penting daripada kualitas.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="SV" style="line-height: 150%;">4. Nilai adalah apa saja yang didapat dari apa yang diberikan </span></div>
<span lang="SV" style="font-family: "Times New Roman","serif"; font-size: 12pt;">Beberapa pelanggan mempertimbangkan semua manfaat yang mereka terima sama dengan yang mereka korperusahaanan (uang, waktu, tenaga) dalam mengembangkan nilai.</span><br />
<br />
<m:smallfrac m:val="off"> <m:dispdef> <m:lmargin m:val="0"> <m:rmargin m:val="0"> <m:defjc m:val="centerGroup"> <m:wrapindent m:val="1440"> <m:intlim m:val="subSup"> <m:narylim m:val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac><br />
<div class="MsoBodyText2" style="line-height: 150%; text-align: justify;">
Menurut Tjiptono (2005), dimensi nilai pelanggan adalah sebagai berikut:</div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
a. <i>Emotional value, </i>yaitu utilitas yang berasal dari perasaan atau efektif/emosi positif yang ditimbulkan dari mengonsumsi produk/jasa.</div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
b. <i>Social value, </i>yaitu utilitas didapatkan dari kemampuan produk/jasa untuk meningkatkan konsep diri-sosial konsumen.</div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
c. <i>Quality/performance value, </i>yakni utilitas yang didapatkan dari produk/jasa karena reduksi biaya jangka pendek dan biaya jangka panjang.</div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 15.85pt; text-align: justify; text-indent: -15.85pt;">
d.<i> Price/value for money, </i>yakni utilitas yang diperoleh dari persepsi terhadap kualitas dan kinerja yang diharapkan atas produk/jasa.</div>
<br />
Hasil Penelitian lengkap, <b>hubungi </b>: </div>
<div align="justify">
<b>Kanaidi, SE., M.Si </b>(Peneliti, Penulis, Pebisnis, Trainer & Dosen Marketing Management)</div>
<div align="justify">
e-mail : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> <b><br />
<br />
Related Posting:</b> <m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent></m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac><br />
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-35296376435493296062009-07-01T05:54:00.001-07:002010-11-10T03:49:37.967-08:00Ingin Internet Membuat ”Sukses Tambahan Penghasilan” Anda?Click : <a href="http://www.formulabisnis.com/?id=ken_kanaidi"><b>Peluang Bisnis Internet dengan Cara yang Sederhana</b></a>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-4689817163264168790.post-46743360823431101622009-06-05T00:05:00.000-07:002012-11-03T06:14:30.041-07:00Hubungan Customer Value dan Keputusan Pembelian Pengguna Jasa Pos<div style="text-align: center;">
<span style="font-weight: bold;">PENGARUH CUSTOMER VALUE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JASA EXPRESS MAIL SERVICE (EMS)</span><br />
<span style="font-weight: bold;">DI WILAYAH POS BANDUNG RAYA</span></div>
<br />
<div style="text-align: center;">
(Penelitian Bersaing Tahun 2008)</div>
<br />
<div style="text-align: center;">
Oleh :<br />
<span style="font-weight: bold;">Senny Handayani, SE</span> <span style="font-family: Arial,Helvetica,sans-serif;">&</span><br />
<span style="font-weight: bold;">Kanaidi, SE., M.Si</span>*<br />
(Publikasi pada : <b>COMPETITIVE</b>, ISSN : 0216-2539 Vol.5 No.2, Desember 2009, 95-101)</div>
<br />
<span style="font-weight: bold;">ABSTRAK</span><br />
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Penelitian ini bertujuan untuk mengetahui kinerja customer value yang terdiri dari benefit (manfaat) dan cost (biaya) serta pengaruhnya terhadap keputusan pembelian konsumen jasa EMS. Sampel penelitian sebanyak 116 pengguna jasa EMS di wilayah pos Bandung Raya. Data primer diperoleh melalui observasi, wawancara, dan penyebaran kuesioner yang validitas dan reliabilitasnya telah diuji terlebih dahulu.</div>
<div style="text-align: justify;">
Data yang didapat dianalisis dengan metode deskriptif untuk mengukur kinerja customer value, dan metode path analysis (analisis jalur) untuk mengukur pengaruh dimensi customer value yang terdiri dari benefit (manfaat) dan cost (biaya) terhadap keputusan pembelian konsumen jasa EMS di wilayah pos Bandung Raya.</div>
<div style="text-align: justify;">
Berdasarkan analisis deskriptif didapati bahwa pelayanan jasa EMS dinilai menguntungkan dipandang dari sisi pelanggan karena selisih manfaat yang didapat jauh lebih besar bila dibandingkan dengan pengorbanan (biaya) yang dikeluarkan oleh pelanggan.</div>
<div style="text-align: justify;">
Pengaruh customer value terhadap keputusan pembelian konsumen jasa EMS sebesar 81,63 %. Berdasarkan analisis jalur (path analysis) dan hasil uji hipotesis secara parsial didapati dimensi benefit (X1) dan cost (X2) mempunyai pengaruh terhadap keputusan pembelian konsumen jasa EMS masing-masing sebesar 32,48% dan 49,15 %.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<b>Kata kunci </b>: Customer Value, Keputusan Pembelian, Benefit (Manfaat), dan Cost (Biaya).</div>
<div style="font-family: ";">
<br /></div>
<div style="font-family: ";">
<m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent><span lang="IN" style="font-family: "; font-size: small;"><b>Jasa <i>Express Mail Service </i>(EMS)</b> adalah layanan pos cepat dengan perlakuan khusus (prioritas) dalam proses pengumpulan, pengiriman, dan antaran dengan waktu yang sangat singkat untuk surat, dokumen, dan barang, berdasarkan kesepakatan bilateral antar administrasi pos, yang diselenggarakan sesuai ketentuan Akta-Akta Perhimpunan Pos Dunia.</span></m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac><span lang="IN" style="font-family: "; font-size: small;"><b> </b></span><br />
<div style="font-family: ";">
<span style="font-size: small;"><br /></span></div>
<div style="font-family: ";">
<span lang="IN" style="font-size: small;"><b>Nilai bagi Pelanggan (Customer Value)</b></span><span style="font-size: small; line-height: 150%;"> </span></div>
</div>
<div style="font-family: ";">
<span lang="IN" style="font-size: small;"> </span></div>
<div face=""">
<span style="font-size: small; line-height: 150%;"> Barnes (2001) menyatakan konsep tentang nilai sangat penting untuk mencapai sukses pemasaran. Nilai yang diterima pelanggan merupakan batu loncatan dan pemicu untuk mencapai kepuasan pelanggan. Isu fundamental yang harus dipahami jika ingin menarik dan mempertahankan pelanggan adalah mengetahui bagaimana menciptakan nilai (<i>value creation</i>) dan menambahkan nilai yang diserahkan kepada pelanggan. Tanpa pemahaman tentang <i>value creation </i>akan sulit untuk meningkatkan penjualan melalui pembelian konsumen yang berulang. Lebih jauh Haksever <i>et al </i>(2000) mendefinisikan <i>value is the ability of goods or service to satisfy a need or benefit to a customer</i>.</span></div>
<div face=""">
<span style="font-size: small; line-height: 150%;"> Kotler (2006) memberikan penegasan bahwa <i>customer perceived value is the difference between the prospective customer’s evaluation of all benefits and all costs of an offering and perceived alternatives. Total customer value is the perceived monetary value of the bundle of economic, functional and psychological benefit customer expect from a given market offering product. Total customer cost is the bundle of cost customer expect to incur in evaluating, obtaining, using and disposing of the given market offering</i>. </span></div>
<div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<span style="font-size: small;"><m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span></div>
<div style="font-family: "Trebuchet MS",sans-serif; text-align: justify;">
<span style="font-size: small;"><m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span></div>
<div class="MsoBodyText2" style="font-family: ";">
<span style="font-size: small;">Menurut Wahyuningsih (2004), konsep nilai sebagai fungsi tidaklah optimal. Hal ini didasarkan pada perspektif matematika dan perilaku dengan penjelasan sebagai berikut. Dalam memperoleh barang dan jasa, konsumen harus mengorbankan sesuatu dan menerima sesuatu sebagai gantinya (Peter dan Olson, 2002). <m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent>Monroe (1990) menjelaskan nilai pelanggan sebagai rasio antara <i>perceived benefit </i>(manfaat yang dirasakan) dengan <i>perceived sacrifices </i>(pengorbanan yang dirasakan). <i>Perceived benefit </i>merupakan kombinasi dari atribut-atribut fisik, atribut jasa, dukungan teknik yang tersedia pada produk atau jasa yang digunakan.</m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span></div>
<div class="MsoBodyText2" style="font-family: ";">
<span style="font-size: small;"><br /></span></div>
<div class="MsoBodyText2" style="font-family: ";">
<span style="font-size: small;"><m:smallfrac val="off"> <m:dispdef> <m:lmargin val="0"> <m:rmargin val="0"> <m:defjc val="centerGroup"> <m:wrapindent val="1440"> <m:intlim val="subSup"> <m:narylim val="undOvr"> </m:narylim></m:intlim> </m:wrapindent> </m:defjc></m:rmargin></m:lmargin></m:dispdef></m:smallfrac></span></div>
<div class="MsoBodyText2" style="font-family: ";">
<span style="font-size: small;"><b><span lang="FI" style="line-height: 150%;">Tahap-Tahap Proses Keputusan Pembelian oleh Konsumen</span></b></span></div>
<div class="MsoNormal" style="font-family: ";">
<span lang="FI" style="font-size: small;">Pada umumnya, proses keputusan pembelian oleh konsumen memiliki lima tahapan, yaitu tahap identifikasi masalah, pencarian informasi, penentuan pilihan dan evaluasi pasca pembelian. Kotler </span><span lang="FI" style="font-size: small; line-height: 150%;">(2003)</span><span lang="FI" style="font-size: small;"> mengemukakan t</span><span lang="FI" style="font-size: small; line-height: 150%;">ahapan keputusan pembelian adalah:</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="FI" style="line-height: 150%;">1) <i>Problem Recognition </i>(pengenalan masalah) merupakan tahapan dimana pembeli mengenali masalah atau kebutuhannya. Pembeli merasakan perbedaan antara keadaan aktualnya dengan keadaan yang diinginkannya. Kebutuhan tersebut dapat dipicu oleh rangsangan internal maupun ekstemal.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="FI" style="line-height: 150%;">2) <i>Information Search </i>(pencarian informasi) merupakan tahapan diamana konsumen berusahan mencari informasi lebih banyak tentang hal-hal yang telah dikenali sebagai kebutuhannya. Konsumen memperoleh informasi dari sumber pribadi, komersial, publik dan sumber pengalaman.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="FI" style="line-height: 150%;">3) <i>Altenatives Evaluation </i>(evaluasi altematif) merupakan tahapan dimana konsumen memperoleh informasi tentang suatu objek dan membuat penilaian akhir. Pada tahap ini konsumen menyempitkan pilihan hingga altematif yang dipilih berdasarkan besarnya kesesuaian antara manfaat yang diinginkan dengan yang bisa diberikan oleh pilihan produk yang tersedia.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="FI" style="line-height: 150%;">4) <i>Purchase Decision </i>(keputusan pembelian) merupakan tahapan dimana konsumen telah memiliki pilihan dan siap melakukan transaksi pembelian atau pertukaran antara uang atau janji untuk membayar dengan hak kepemilikan atau penggunaan suatu barang dan jasa.</span></div>
<div class="MsoBodyText2" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;">
<span lang="FI" style="font-family: ";">5) <i>Post-purchase Behavior </i>(perilaku pasca pembelian) merupakan tahapan dimana konsumen akan mengalami dua kemungkinan yaitu kepuasan dan ketidak-puasan terhadap pilihan yang diambilnya.</span></div>
<div class="MsoBodyText2" style="text-align: justify; text-indent: 0.5in;">
<span style="font-family: "; font-size: 12pt;"><br /></span></div>
<div class="MsoBodyText2" style="text-align: justify; text-indent: 0.5in;">
<span style="font-family: "; font-size: 12pt;"> </span></div>
<span style="font-family: ";"></span>Hasil penelitian selengkapnya, <span style="font-weight: bold;">hubungi</span> :<br />
<b style="font-family: Arial,Helvetica,sans-serif;">Kanaidi, SE., M.Si </b> (Penulis, Peneliti, PeBisnis, Motivation Trainer, Dosen Marketing Management)<br />
<a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
*<span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a><br />
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Beberapa Artikel Penelitian (telah dimuat di Jurnal) :<br />
<br />
<div align="center">
<b>The Contribution of Store and Customer<br />Characteristics to Perceived Value and<br />Customer Loyalty in a Chinese Retail Context</b></div>
<div align="center">
Amy Wong, Universitas 21 Global, Singapore<br />
and</div>
<div align="center">
Alison Dean, Newcastle Business School, Australia<br />
(July, 2005)</div>
<div align="center">
</div>
ABSTRACT<br />
Resulting from a developing economy, deregulation and direct foreign investment, the past two decades have seen a spectacular growth in market forces and consumerism in China. Because of the huge population and market potential of China, understanding consumer preferences and likely behaviours provide rich areas for research.<br />
This paper reports on a study that tested the<br />
relationships between store and customer characteristics with perceived value and customer loyalty in retail stores in Tianjin, China.<br />
The sample consisted of 400 actual shoppers in three department stores (n=200) and three supermarkets (n=200).<br />
Multiple regression analysis showed that service orientation, customer orientation, and price consciousness were the best predictors of both perceived value and customer loyalty.<br />
A major implication of the findings is that managers can use the relevant store characteristics to enhance the likelihood of their retail success.<br />
<br />
Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><span style="font-family: ";">Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a><br />
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<b><br />ANALYZING CUSTOMER VALUE USING CONJOINT ANALYSIS: </b></div>
<div align="center">
<b>THE EXAMPLE OF A PACKAGING COMPANY</b>by : Andrus Kotri (University of Tartu)<br />
(2006)</div>
<div align="left">
<br />
<b>Abstract</b><br />
The fulfillment of customers’ wishes in a profitable way requires that companies understand which aspects of their product and service are most valued by the customer. </div>
<div align="left">
Conjoint analysis is considered to be one of the best methods for achieving this purpose. Conjoint analysis consists of generating and conducting specific experiments among customers with the purpose of modeling their purchasing decision. </div>
This article will give an overview of the method and apply it to an Estonian packaging company. As a result of the empirical study the author is able to estimate the value creation models of 34 respondents (customers) both on a group and individual basis.<br />
<b>Keywords</b>: customer value, conjoint analysis, market research methods<br />
<br />
<div align="center">
<div style="text-align: left;">
Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><span style="font-family: ";">Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a></div>
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<b>Creating Customer Value through SOA and<br />Outsourcing: A NEBIC Approach</b></div>
<div align="center">
by: Benazeer Md. Shahzada, Verelst Jan, Van Grembergen Wim, Mannaert Herwig<br />
(2009)</div>
<br />
<b>Abstract</b><br />
This article is an extension and a practical application approach of Wheeler’s NEBIC theory (Net Enabled Business Innovation Cycle).<br />
NEBIC theory is a new approach in IS research and can be used for dynamic environment related to new technology.<br />
Firms can follow the market changes rapidly with support of the IT resources. Flexible firms adapt their market strategies, and respond more quickly to customers changing behaviors.<br />
When every leading firm in an industry has access to the same IT resources, the way that these IT resources are managed will determine the competitive advantages or disadvantages of firm. From Dynamic Capabilities Perspective and from newly introduced NEBIC theory by Wheeler,<br />
we know that only IT resources cannot deliver customer value but good configuration of those resources can guarantee customer value by choosing the right emerging technology, grasping the right economic opportunities through business innovation and growth. We found evidences in literature that SOA (Service Oriented Architecture) is a promising emerging technology which can deliver the desired economic opportunity through modularity, flexibility and loose-coupling. SOA can also help firms to connect in network which can open a new window of opportunity to collaborate in innovation and right kind of outsourcing.<br />
There are many articles and research reports indicates that failure rate in outsourcing is very high but at the same time research indicates that successful outsourcing projects adds tangible and intangible benefits to the service consumer.<br />
Business executives and policy makers in the west should not afraid of outsourcing but they should choose the right strategy through the use of emerging technology to significantly reduce the failure rate in outsourcing.<br />
<b>Keywords</b>: Absorptive capacity, Dynamic Capability, Netenabled business innovation cycle, Service oriented architecture.<br />
<br />
Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><span style="font-family: ";">Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a><br />
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<b>PENGARUH KINERJA PENGOPERASIAN, KINERJA PENYERAHAN JASA KELISTRIKAN, NILAI PELANGGAN DAN CITRA PERUSAHAAN TERHADAP KESETIAAN PELANGGAN LISTRIK RUMAH TANGGA DI JAWA</b></div>
<div align="center">
Oleh : Firdaus and Imam Murtono Soenhadji</div>
<div align="center">
2007</div>
<br />
<b>Abstract</b>Penelitian ini bertujuan untuk menganalisis pengaruh persepsi pelanggan tentang kinerja pengoperasian, kinerja penyerahan jasa, nilai pelanggan dan citra perusahaan terhadap kesetiaan pelanggan. Pengumpulan data dilakukan melalui survei terhadap 858 responden pelanggan listrik rumah tangga yang terdapat di empat wilayah distribusi yang ada di Pulau Jawa menurut proporsi golongan tarif dengan teknik random sampling sederhana.<br />
Metode analisis yang digunakan adalah deskriptif dan verifikatif, dengan menggunakan teknik analisis berupa pemodelan persamaan struktural (SEM).<br />
Hasil penelitian menunjukkan bahwa model persamaan struktural yang dikembangkan dalam penelitian ini memiliki goodness of fit yang baik.<br />
Hasil analisis berdasarkan model tersebut menunjukkan bahwa kinerja pengoperasian dan kinerja penyerahan jasa kelistrikan berpengaruh signifikan, baik terhadap nilai pelanggan maupun citra perusahaan; nilai pelanggan dan citra perusahaan secara signifikan mempengaruhi kesetiaan pelanggan listrik rumah tangga. Lebih jauh ditemukan pula bahwa dalam bidang jasa kelistrikan, pengaruh nilai pelanggan terhadap kesetiaan pelanggan jauh lebih kuat daripada pengaruh citra perusahaan.<br />
<br />
Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><span style="font-family: ";">Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a><br />
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<div align="center">
<b>PENGARUH CITRA MEREK DAN PENYAMPAIAN JASA<br />BENGKEL RESMI TERHADAP NILAI PELANGGAN<br />SERTA DAMPAKNYA PADA KEPUTUSAN<br />PEMBELIAN PELANGGAN</b></div>
<div align="center">
M. Yani Syafei (Universitas Padjadjaran)</div>
Abstrak<br />
Keberadaan bengkel tidak dapat dipisahkan dengan kendaraannya, dimana pelayanan jasa bengkel pada bengkel resmi suatu dealer mobil akan menjadi suatu jaminan terhadap suatu merek mobil tertentu supaya tetap diminati oleh konsumen sehingga setiap dealer mobil dituntut untuk meningkatkan citra merek bengkelnya yang lebih baik.<br />
Penelitian ini dilakukan terhadap seluruh bengkel resmi dealer mobil di kota Bandung, yaitu sebesar 37 bengkel resmi dari 12 ATPM dengan total pelanggan yang dijadikan responden adalah sebanyak 296 pelanggan. Penelitian ini bersifat deskriptif dan verifikatif, sedangkan analisis data dengan menggunakan analisis jalur.<br />
Hasil penelitian menunjukkan bahwa total pengaruh citra merek lebih besar dibandingkan penyampaian jasa bengkel resmi terhadap nilai pelanggan, dan begitu juga terhadap keputusan pembelian pelanggan. Hal ini menunjukkan bahwa sebagian besar pelanggan beranggapan popularitas nama bengkel menjadikan manfaat jasa bengkel resmi yang sangat besar dan merupakan bagian yang penting dalam pemilihan suatu jasa bengkel, sehingga sedemikian rupa memberikan keyakinan akan jasa bengkel yang handal dan berkualitas.<br />
<b>Kata Kunci </b>: citra merek, penyampaian jasa bengkel resmi, nilai pelanggan, keputusan pembelian pelanggan.<br />
<br />
Artikel lengkap dikompilasi oleh/<b>hubungi </b>:<br />
<b><span style="font-family: ";">Kanaidi, SE., M.Si* </span></b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a><br />
* <span style="font-weight: bold;">Profil Lengkap</span>, lihat (click) <a href="http://www.pemimpinunggul.com/thesis/kanaidi.html">di sini</a><br />
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0